Research On The Application Of Oriental Patterns In Brand Design

With the increasing degree of global integration,the influence of Western culture on Eastern regions is universal.At the same time,contemporary design is developing to multiple dimensions,showing a complicated and interwoven state and trend.In this context,eastern countries,mainly China,also respond to the impact of Western culture in the field of design with the orientation of innovative integration of local culture and global multi-culture.In this regard,the concept of "Oriental design" has been put forward by the domestic educational circles and relevant scholars,and based on this,relevant theories and design practices have been explored.Oriental patterns have a long history,profound accumulation and rich categories.The graceful patterns embody all the imagination from the East.Although they are produced in different regions,nationalities and styles,they blend and develop with each other,making them decorative arts with charm and applied in life.The traditional Oriental patterns in the new era also need to inject new vitality,better integrate into modern life in the form of innovation,and then continue to carry forward.This study,from the perspective of China,through literature research,interdisciplinary research and image analysis methods;According to the regional division of the East,this paper analyzes the historical development and typical patterns of the East patterns including China,Japan,South Korea and Southeast Asia,summarizes the artistic characteristics of the East patterns,and aims to explore the design strategy and innovative value of the East traditional patterns in the brand image design.This topic selects the brand of "Appropriate Materia Medica" as the main research object,analyzes the existing problems of its brand concept,brand positioning and brand image design,and practices the methods and strategies applied in the brand image design of Oriental pattern art through the brand.Through the integration of documents and pictures,this paper summarizes the historical context and typical patterns of the development of Oriental patterns.This paper summarizes the artistic characteristics of Oriental patterns in China,Japan,South Korea and Southeast Asia from the aspects of "subject matter classification","composition form" and "spiritual connotation".Secondly,through quantitative research,the cognition,consumption behavior and aesthetic preference of the local skin care brand "Inoherb" as well as the cognition and aesthetic preference of Oriental patterns were studied.Then through qualitative research,starting from the perspective and standpoint of consumers,the paper explores consumers’ deeper potential demand for local skin care brands.At the same time,according to the survey results,the status quo of local skin care brands was analyzed,and the common problems of brand design in the current market were summarized.On this basis,based on the "brand personality model" and the "three-level theory of culture",the brand personality model is constructed,and the "external level","intermediate level" and "internal level" of Oriental pattern culture are imported,and then transformed,and the strategy and method of Oriental pattern in the "Inoherb" brand image design are finally exported.It also points out the feasible development direction for the brand innovation of other local brands in the new era.Through the design principles and strategies obtained,the traditional patterns are refined and the related brand design practices are carried out.The brand image of "Inoherb" is innovated from two parts: brand vision basic system and brand vision application system,including brand logo,brand color,brand packaging,etc.While reshaping the visual image of the brand,it can better protect,inherit and carry forward the traditional patterns and promote the development of local brand culture and Oriental design.