Food culture is an important part of human spiritual civilization,and as the epitome of food culture reflected in a specific historical period and regional scope,the humanistic factors contained in the time-honored brands should also become the focus of our research.This article attempts to grasp the literature material,on the basis of comprehensive study,comparative analysis,in view of wuhan old food brand vision system innovation model studies the practical subject,combined with the cases related to the current situation of wuhan old diet brand visual image system analysis,proposed the wuhan old diet brand visual image system in the existing problems,with the vivid added a large amount of image data,combining the theory of visual image design were analyzed,and the establishment of the brand image system in wuhan old eating some innovative exploration and Suggestions.First,innovation in technology application.The new technology is introduced into the construction and display of wuhan time-honored food brand image system.Second,innovation in communication channels.Integrate various channel resources for cross-border cooperation,and promote the brand image of wuhan time-honored food through more diversified channels.Third,innovation in the field of application.Combined with the background of The Times,this paper explores the behavioral preferences and psychological needs of consumers under the new situation,and integrates the brand image of wuhan time-honored brands into the daily perspective of consumers through new application fields.Finally,through the analysis and integration of relevant materials,summarizes the significance and practical form of wuhan time-honored food brand visual image innovation model.It constructs the corresponding theoretical system for the research on the innovation mode of the visual image of time-honored brands. |