Innovative Design And Brand Promotion Application Of The "Entangled Floral Branch" In The Ming Dynasty

Chinese traditional culture is the national characteristics and spiritual background of the Chinese nation through accumulation and development in the history with rich cultural deposits and values.How to inherit the spirit of traditional culture,activate and innovate traditional cultural elements is an important topic in the field of modern visual design.In recent years,modern design interprets cultural self-confidence through oriental aesthetics,which makes the excellent traditional Chinese culture effectively inherited and developed,especially the traditional Chinese patterns have been widely used in the design field by virtue of their own cultural and aesthetic characteristics.Based on the Chinese traditional pattern-Ming Dynasty "Twig Pattern" redesign,this topic promotes the Inner Mongolia "Busigui" brand for pattern application,so that the Chinese traditional pattern combined with regional characteristics could glow with new luster.This paper sets the unique regional characteristics of Inner Mongolia local brand "Busigui" as the carrier,then applies the Ming Dynasty "Twig Pattern" innovative design and exploration in brand promotion."Busigui" brand design positioning is the combination of Chinese traditional culture and regional culture.The research focus is to explore and analyze the origin and development of "Twig Pattern" in Ming Dynasty,investigate the characteristics,structural forms and artistic characteristics in detail,then extracts the elements and carry out innovative design of the grain.Based on the investigation and analysis of the brand "Busigui",it applies the theory to the brand design practice,realizes the innovative communication and development of Chinese traditional patterns through the promotion and application of the Ming Dynasty "Twig Pattern" in the brand.