| Dunhuang Mogao Grottoes is an artistic achievement belonging to all mankind as well as a cultural treasure house exclusively for our country.The research and innovative design of Dunhuang caisson has been carried out all the time.The grape-and-pomegranate caisson in the early Tang dynasty,at that time,reflected the prosperity of the Tang Dynasty and the spirit of a great power.It was the most powerful embodiment of the Silk Road on land,and also an artistic expression of the great cultural exchanges in the world.Literature induction,image analysis and image evolution are the research methods used in this design.And in the basic part of the brand design,the use of imitation,extraction,abstraction,classification,reorganization,evolution of the six steps to design,to explore the connotation of the spirit of the brand design,applied in the brand design.The content of brand design includes logo design,font design,packaging design,auxiliary graphic design and other applications.From the point of view of design,as a designer,we should first do in-depth research from the point of view of the subject,choose specific design topics,consider the design ideas,and investigate the feasibility of design goals.Summarize the formal connotation and expression content of the subject matter and its relationship with the design theme and concept,deeply study the connotation and artistic characteristics of each element,deeply excavate and explore the essence of caisson art,and finally extract the artistic elements and artistic forms for creative design,transform them into visual communication graphics presented in the design,and establish a high-quality image for the brand.Good design must have the thought of traditional culture.Therefore,I take the caisson in caves 209,322 and 387 of Dunhuang Mogao Grottoes as the source of design elements to integrate and innovate traditional culture and modern design.Contribute enthusiasm and glimmer to Chinese design,carry forward traditional culture and revitalize national spirit. |