Research On Visual Image Design Of Zhujia Garden In Jianshui Based On Design Semiotics

Zhujia Garden is located in the ancient city of Jianshui,a historical city in southern Yunnan Province,and has its own reputation as the "Grand View Garden of the Southwest Frontier".With the continuous development of tourism economy,visual image design has become an important factor in the development of domestic tourism brand competition.The existing brand image design of Zhujia Garden cannot combine the historical and cultural richness of Zhujia Garden with modern design and show it,so how to catch the tourists’ eyes among many tourism brand designs and stand out from them has become the focus of the study of Zhujia Garden visual image design.This paper takes design semiotics and regional cultural symbols as the breakthrough of design research,analyzes the existing design of Zhujia Garden based on design semiotics,and proposes design principles from the perspective of semantic structure,semantic meaning and semantic use.Therefore,the unique regional cultural symbols become the cornerstone of the visual image design of Zhujia Garden scenic spot.This paper analyzes the problems in the existing design of Zhujia Garden and proposes corresponding solution strategies to enhance the competitiveness and popularity of the scenic spot.