Study On The Application Of Regional Cultural Elements In The Visual Image Design Of "Luowen Village" In Yiyang,Hunan Province

The“Thirteenth Five-Year Plan”of Yiyang City will vigorously develop agriculture,promote rural revitalization,and comprehensively implement the rural tourism strategy by deepening the reform of modern agriculture.With the continuous development of rural tourism,the visual image design is increasingly valued by various places,and it first penetrates into the field of scenic image design,making the planning of visual image become an important content in rural tourism planning.This article uses specific design examples to demonstrate and verify,extract and reorganize the regional cultural elements of Yiyang,and transform them into elements that blend with the visual image design.In order to realize the integration of traditional and modern,cultural and designs.Meanwhile,the integration of local culture and vision imagery not only gives the vision system more valuable,promotes and disseminates the charm spirit of regional culture,but also provides valuable creative resources for visual image design,broadens its expression space,promotes the better development of visual image design,and also has great significance for the inheritance of Yiyang regional culture.The first chapter is the introduction,the origin and significance of the design creativity of the research on the application of Yiyang,Hunan Province regional cultural elements in the visual image design of“Luowen Village”,summarizes the current relatively cutting-edge design and academic status at home and abroad,forms a research framework,and expounds the innovation of the paper.The second chapter refines,combs and analyzes the regional cultural elements of Yiyang,Hunan,and explains the relevant conceptual characteristics,thus making a profound analysis of the relationship between the two.The third chapter is the focus of this paper,which mainly explains the specific application of the regional cultural elements of Yiyang in Hunan Province in the visual image design of "Luowen Village",including the reference and reconstruction of human landscape elements in the visual image design of“Luowen Village”,the refinement and generalization of landscape elements in the visual image design of“Luowen Village”,and the excavation and transplantation of folk culture elements in the visual image design of“Luowen Village”.The fourth chapter briefly explains the application value of Yiyang,Hunan Province regional cultural elements in the visual image design of“Luowen Village”through design cases,and analyzes the cultural value,aesthetic value and economic value of its application.The fifth chapter is the summary of this paper.Starting from the design perspective of the regional culture elements in Yiyang,Hunan Province,this paper classifies and studies the regional culture at home and abroad,visual image design,and the relationship between regional culture and visual image design with the help of the How Net database.Combined with scientific methods such as data collection and induction,work analysis,field investigation,and comparative analysis,the hierarchical decomposition of regional cultural elements in Yiyang is conducted.Extract element line sketches and form new visual language symbols through artistic transformation,summarize element extraction tables,and systematically optimize their design based on user aesthetic needs,summarizing color element extraction cards.In the context of artistic design,visual image symbols and packaging graphic symbols are displayed as the shaping and extension of the cultural value of Yiyang regional cultural elements.It realizes the combination of regional characteristic culture and modern design concept.It has extended the vitality and dissemination of traditional culture.It has expanded the breadth and depth of regional cultural elements in the visual image design of Yiyang,Hunan.It is very conducive to the development and research of its discipline.