Content Analysis Of The Official Account Of The International Chinese Education "Language Cooperation Center"

With the rapid development of science and technology,the way of life and learning has also changed.In order to better spread Chinese as a foreign language in the context of the spread of the COVID-19,the new media teaching model has become an important teaching method.As a product of the new media era,wechat has a deep user base,a wide range of communication and influence.So the author chose wechat official account as the communication channel.This paper is divided into five parts.The first part of the introduction introduces the research background and significance of new media teaching methods,and analyzes the research status of international literature in the field of Chinese education through literature research.In the second part of the thesis,the author analyzes the content and operation of the official account of the "language cooperation center" through the content analysis method.The content of the study includes text type,section content,push frequency,push period,text interaction,text source,text title and text form.In the third part,the communication effect is analyzed.Through the survey and analysis method,the data of reading volume,like volume and reading volume are counted,and the ten most popular articles are selected.The conclusion is that the news notice articles are in the highest demand.In the fourth part,the advantages and problems of official account are listed.The advantages include strong timeliness,rich information resources,diversified communication channels,strong user base,stable push time and frequency,etc.the problems include unclear classification of tweets,single interaction and form of tweets,low originality of tweets,single text language type,etc.The fifth part puts forward targeted suggestions based on the problems,refines the message classification,enhances the practicality and originality of the content of tweets,broadens the interactive forms of tweets,enriches the multilingual push forms,and uses the "watching" function of wechat to expand the communication range.Only by solving the above problems can international Chinese be better spread and improve the soft power of international culture.