| With the development of mobile Internet,non-fiction writing has taken on a new look in the new media platform,especially on WeChat official account.In the network environment of diversified and fragmented information,the desire for truth and the resonance of emotion makes non-fiction writing,which combines authenticity and literariness,popular.Real Story Plan of WeChat official account was established in 2016,with an average reading of more than 100000 for each article,and more than 8 million subscribers across the network.It has the largest flow and the most prominent influence among many non-fictions official account.Using the emotional analysis framework of "cognition","media","keynote emotion" and "state emotion" proposed by scholar Yuan Guangfeng,this paper explores the strategies and effects of the emotional communication of Real Story Plan non-fiction writing on WeChat official account,and summarizes the significance of the emotional communication of the non-fiction writing on WeChat official account and the enlightenment of the emotional communication practice of Real story plan on other non-fiction writing WeChat official account.The research is composed of five parts.The first chapter is the introduction,which describes the research background and significance,research status at home and abroad,research ideas,research methods,relevant theories and concepts,and research innovations in detail;The second chapter gives an overview of the non-fiction works of Real Story Plan on WeChat official account,and analyzes their non-fiction works in the past three years from four aspects: the report theme,the report type,the report form,and the writer’s person;The third chapter uses high-frequency word statistics and survey questions to analyze the keynote emotion of the non-fiction works released by Real Story Plan.It includes two parts: high-frequency emotion word analysis and tone emotion effect analysis;The fourth chapter analyzes the state emotion of the non-fiction works released by Real Story Plan,which is divided into three aspects: stimulating state emotion at a specific time,strengthening state emotion by ritual symbols,and consolidating state emotion by interactive feedback;The fifth chapter sublimates to the universal path of emotional communication of other non-fiction writing WeChat official account,and summarizes the significance and enlightenment of emotional communication of non-fiction writing on WeChat official account.The sixth chapter explains the main conclusions of this article,and summarizes the limitations and prospects of the emotional communication of non-fiction writing on WeChat official account.The keynote emotion in the emotional communication of non-fiction writing on WeChat official account is realized through objective narration and high-intensity emotional vocabulary,which has obvious effect on the reader’s attitude cognition.Most readers can get some psychological comfort through keynote emotion communication.The state emotion can be realized by stimulating state emotion at a specific time,strengthening state emotion with ritual symbols,and consolidating state emotion with interactive feedback.It has the function of strengthening the effect of emotion and thus maximizing the effect of emotion transmission.Non-fiction writing on WeChat official account can improve writing temperature,provide emotional experience,and guide the direction of public opinion through emotional communication.Enriching the keynote emotion type,paying attention to the emotional effect of status,and cultivating and improving emotional literacy are important directions for the future development of non-fiction writing emotional communication on WeChat official account.At the same time,we should also be alert to the risk of using emotion to exchange traffic and abusing emotion,grasp the scale of emotional intervention,and ensure the authenticity of emotion to achieve the best combination of non-fiction writing and emotional communication on WeChat official account. |
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