Research On The Development Strategy Of Rural Cultural Auditorium In Q Town

In the context of the strategy of building a strong cultural nation and promoting the prosperity of the country through culture,as well as the goal of building a modern Zhejiang province with "Two Riches",in 2013,the Zhejiang Provincial Committee of the Communist Party of China and the Zhejiang Provincial People’s Government jointly issued the "Opinions on Promoting the Construction of Rural Cultural Auditoriums",creatively proposing the idea of building rural cultural auditoriums and enriching rural cultural life.After years of continuous promotion,rural cultural auditoriums have reached a critical period of accumulation and growth.In addition,2023 marks the tenth anniversary of the construction of rural cultural auditoriums in Zhejiang Province.How will they be built,how will they be built,and how will they be completed? We need to use a comprehensive perspective and a new perspective to create the 2.0 upgraded rural cultural auditorium.Therefore,it is necessary to conduct a complete summary of the past and present of rural cultural auditoriums,and comprehensively analyze and interpret future construction ideas,leading the development path of rural cultural auditoriums.Through literature review,it is known that there has been a lot of research on cultural halls in carrying out cultural and sports activities,but further exploration is needed to diversify the use of cultural hall resources and long-term development paths.Firstly,by collecting and organizing literature,domestic and foreign scholars’ research on the construction and correlation of rural cultural auditoriums will be sorted out to understand the basic situation and practical problems of cultural auditorium construction.And analyze the construction of cultural auditoriums based on the relevant concepts of rural cultural auditoriums,public product theory,and new public service theory.Secondly,conduct a survey and visit to the cultural auditorium in Q Town,conduct in-depth interviews with staff and participants,collect first-hand data,study the actual case of "construction,management,and education" of the cultural auditorium in Q Town,and summarize the current situation and effectiveness of the construction and operation of rural cultural auditorium services in Q Town.Finally,based on the interview results,compare the expected service effects of rural cultural auditoriums in theory,analyze the current problems and their causes,and then propose effective and feasible countermeasures based on the causes.Through research,this article mainly draws three conclusions: firstly,the rural cultural auditorium in Q Town still faces problems such as imbalanced and insufficient role of cultural auditoriums in various villages,slightly insufficient participation in publicity and education activities,need to strengthen the talent team,and limited funding channels in long-term development.Secondly,the inadequate construction and operation of cultural auditoriums mainly lie in the inadequate awareness and guidance of cadres to the masses,the mismatch between the supply and demand of propaganda and education activities,the need for improvement in talent incentive measures,and the insufficient hematopoietic capacity of oneself.Thirdly,the optimization path for the long-term development of rural cultural auditoriums can be achieved through resource co construction and sharing to narrow the construction gap;Farmers’ participation as the main body and innovative preaching models;Introduce management talents and strengthen team building;Strengthen comprehensive utilization and enhance hematopoietic capacity.