Research On Data Asset Valuation Of Online Music Platform

In recent years,big data,artificial intelligence,and blockchain technologies have developed vigorously.my country has seized the opportunity and provided a favorable development environment.The support of policies has promoted the progress of the "digital capital economy".Equipped with the traditional Internet and the free ride of the Internet of Things,the digital economy life is convenient for each of us,improving people’s quality of life and improving the efficiency of social development.Digital will be an important foundation for smooth domestic economy.Data assets are derived from numbers,but the part with economic value extracted from huge amounts of data is gradually becoming a new type of important asset for Internet companies,promoting the progress and development of Internet companies and the entire society.Understanding the value of data assets and evaluating the value of data assets is a requirement for further mining the value of data assets,which helps to enhance the core competitiveness of enterprises.This paper takes data assets as the research object of this paper,and evaluates the value of these assets through analysis and research.This paper compares and analyzes the applicability of traditional evaluation methods by introducing the basic concepts of data assets.Then introduce the sub-valuation model used in this paper,that is,the multiperiod excess return model.According to the nature of the assets,it is proposed to treat data assets as intangible assets.The differential method and the multi-period excess return method adopt a backward calculation idea: according to the company’s historical performance and industry market environment,predict the company’s future cash flow,and estimate the overall value of the company;assets that are not data assets are divided into current assets,Fixed assets and intangible assets,according to the given value contribution rate,calculate the value contribution value of each part of the asset,and finally squeeze out the data asset.Take Tencent Music as an example.According to the company’s five-year operating conditions and market conditions,predict the company’s future cash flow and the contribution value of assets other than data assets,determine the parameters required for calculation,and substitute the multi-period excess return model to calculate the value of the company’s data assets.The feasibility of the final calculation results is verified.Through research on evaluating the value of Tencent Music’s data assets,it is found that although data assets are emerging assets,they contain great value and are an important part of the company’s asset structure.The assessment concluded that the value of data assets is underestimated in the enterprise.In order to better serve enterprises with data assets,enterprises should pay attention to the value of data assets,use data assets for production and operation,and obtain greater benefits.