Research On The Value Assessment Of Digital Music Copyrigh

Over the years,with the development of Internet technology and the continuous introduction of my country’s digital intellectual property market regulatory policies,as mobile terminal technology has driven the online music industry,my country’s online music platform companies have sprung up.However,as the scale of industry development continues to expand,industry chaos has also emerged.Among them,the battle for the most core music copyright continues to intensify.At the same time,due to the increasing degree of integration of Internet technology and the music industry,and due to the needs of industry development,the importance of the evaluation of the copyright value of digital music is constantly increasing.Online music platforms continue to deepen with the integration of the Internet and life,but my country has not yet established a very complete system for the evaluation of the copyright value of digital music.At the same time,with the impact of the Internet,traditional evaluation methods may have problems with reduced applicability.Therefore,in the context of the Internet,this article tries to study and analyze the copyright value of digital music by using the income forecasting and income method that considers Internet factors,and does a certain discussion on the advantages and disadvantages of the evaluation method.This article first explains the research background,theoretical and practical significance,and then introduces the research methods and possible contributions that need to be applied later,and then reviews the literature on the valuation of digital music copyright,and explains the definition of related concepts and basic theories..In the application part of this article,since this article adopts the income method for evaluation,it is first necessary to analyze and determine the various parameters of the digital music copyright value evaluation: For income prediction,this article uses sample data to perform analysis to get a model for the income of digital music album paid downloads,The results show that: The selected five explanatory variables: genre,singer popularity,album rating,distribution company,Internet evaluation index will have an impact on digital music copyright revenue.After confirming the digital music album paid download revenue prediction model,use The method of data search and literature search confirms the return period parameter;the risk accumulation method is used to determine the return rate.This article will select a foreign listed company-Tencent Music Entertainment(TME)as the case company,and confirm that some of the digital music copyright value evaluations it represents have been verified.Specifically,it refers to the evaluation of "Jay Chou’s Sleep The digital music copyright value of the "Pre-Story" album.At the end of this article,the suggestions and expects of the digital music copyright market are given.Since this article is based on asset evaluation in the context of the Internet,based on existing research,the influence of the Internet on the revenue generated by digital music copyright is appropriately considered.Specifically,it refers to the use of regression models to predict the amount of revenue.An Internet evaluation index is a parameter that combines it with the traditional income method theory.We look forward to making possible contributions to the theory of digital music copyright value evaluation in China,providing references and references for future digital music copyright value evaluators,and contributing to the long-term and healthy development of my country’s digital music copyright market.