Survey On The Current Status Of Social Forces Participating In The Cultural Communication Of The Goethe Institut

The participation of social forces is an important guarantee for the sustainable development of international language communication institutions.The Goethe-Institut,as a world-renowned international language and culture communication institution,has played an important role in German cultural communication,especially in attracting the participation of social forces in cultural communication,and has accumulated rich experience.Based on this,the paper investigated and analyzed the current situation of social forces participating in cultural communication at the Goethe-Institut,with a view to bringing inspiration to Chinese cultural communication,helping to enhance the influence of Chinese civilization’s communication power,and providing reference for cultural exchange and interaction among countries.Through the website of the Goethe-Institut,the paper conductd a statistical analysis of the cultural activities carried out by the 12 branches of the Goethe-Institut around the world in the past three years,(include London,Brussels,Prague,Athens,Moscow,New Delhi,Jakarta,Beijing,Cairo,Johannesburg,New York,and S?o Paulo Goethe-Institut)and collected a total of 2,200 pieces of information on relevant cultural activities.With this as the object of study,a general and case study analysis of the participation of social forces in the cultural communication of the Goethe-Institut was conducted in four aspects: participation,content,methods and causes,and the following main findings were obtained:(1)social forces are widely involved in the cultural activities of the Goethe-Institut,and more than 60% of the cultural activities have the participation of social forces;(2)The participating social forces are diversified and specialized,including individuals,cultural institutions,foundations,enterprises,schools,etc.;(3)The content of participation is extensive and rich,covering cultural fields such as film and television,literature,science and technology,art,social issues,architecture,etc.,and presenting German culture in many aspects;(4)The participation is usually in the form of project sponsorship or project cooperation in the form of lectures,performances,dialogues,project construction,etc.;(5)The reasons for participation are mainly guided by government policies,social responsibility,public welfare and their own development.(6)The participation of social forces in the Goethe Institutes of different countries is much the same,with commonalities and characteristics that are adapted to local conditions.The article summarized the characteristics of the Goethe Institutes based on the participation of social forces.The paper suggested that countries should expand the participation of social forces in cultural exchange and dissemination,strengthen cooperation with social forces,highlight the professionalism of cultural dissemination subjects,enhance the richness of activity contents,and promote the diversification of activity forms,so that the people of each country can understand the richness of their own culture more comprehensively.