Research On The Countermeasures Of Red Tourism In TaiShunCounty

In recent years,China’s tourism industry has been developing vigorously and rapidly,and is gradually becoming an important new industry driving social and economic development,of which red tourism,as an important part of the cultural tourism industry,is releasing unlimited vitality.2021 coincides with the centenary of the founding of the Party,and many places have set 2021 as the "red tourism year",which has ushered in multiple bonuses for red tourism.According to Xinhua Rex data,"red tourism" is 93.14 among the travel choices of netizens on May 1 this year,and Ctrip community data shows that red tourism has increased about 7 times during May 1 compared with the same period in April.Compared with the same period in 2019,the order volume of red tourism scenic spots in Ctrip achieved an increase of about 375%.With the full liberalization of domestic epidemic prevention and control,red tourism consumption demand will show an upward trend in the post-epidemic period,the market scale of red tourism is expanding day by day,and the red tourism market will continue to heat up.Taishun County as the old revolutionary counties,red tourism resources are rich,the development potential is huge,but also made some achievements.But there are still many problems,such as imperfect infrastructure such as transportation,tourism service level is not high,tourism industry integration development is not strong,etc.,become a serious impact on the development of red tourism in Taishun County bottleneck.In the new period of increasingly fierce competition in the local county cultural tourism industry,it is of great significance to accelerate the research on the current situation of Taishun red tourism development and development countermeasures to seize the red tourism market heights,develop tourism economy and drive industrial upgrading in Taishun County.This paper takes Taishun County,where the development of red tourism is still in the primary stage,as an example,and uses case studies,questionnaires,interviews and other research methods to analyze the characteristics of tourists’ red tourism behavior and the influencing factors,and draws out the problems of red tourism in Taishun County that need to be solved and improved,and proposes specific measures to improve it.The research results will provide theoretical basis and practical guidance for the further development of Taishun red tourism market,thus promoting the high-quality development of tourism in Taishun County.At the same time,it can provide theoretical reference for local governments to promote the development of red industry,and provide realistic reference for the improvement of economic and social benefits of mountainous counties and old revolutionary counties where tourism is the main industry.This paper firstly,by reviewing the literature on the development of red tourism at home and abroad,analyzing the relevant discourses on red tourism development at home and abroad,elaborating the concepts related to red tourism as well as the research theories,clarifying the research ideas,research methods and technical lines,etc.Secondly,it introduces the red tourism resources in Taishun County,analyzes the current situation of red tourism development,and uses SWOT analysis method to analyze the advantages,disadvantages,opportunities and challenges of red tourism in Taishun County.Finally,using the questionnaire method,the red tourism market in Taishun County is studied,designing questionnaires,based on SPSS analysis software,using descriptive statistical analysis,variance analysis and other methods,taking tourists visiting Taishun as the survey object,from the basic situation of tourists,tourists’ awareness of Taishun red tourism,red tourism purpose and transportation mode selection,tourist satisfaction survey,suggestions and opinions and other five dimensions 17 specific questions and other aspects to understand Taishun County red tourism market.The statistical and regression analysis of the data of the recovered valid samples summarizes the main characteristics of red tourism tourists’ travel in Taishun County,identifies the problems of red tourism development in Taishun County,and proposes to strengthen the planning and leading to promote the blueprint into a beautiful reality;strengthen the infrastructure support to improve tourists’ satisfaction;strengthen the publicity and marketing to expand the brand effect of red tourism;promote the integrated development to enrich the types of red tourism products.Strengthen the factors to ensure the sustainable development of red tourism and other countermeasures.