Research On The Development Of Cultural Tourism Products Of Xiang Lotus In Xiangtan County

As a new fashion tourism,cultural tourism has developed rapidly in recent years and has been accepted by more and more people.Cultural tourism has also become a hot research topic in academia and tourism industry.Xiangtan county has distinctive cultural tourism characteristics.The red culture,Huxiang culture and Xianglian culture are the three major components of Xiangtan county’s cultural tourism.But at present,the development of Xianglian cultural tourism is still in the primary stage.It has not been reasonable development and utilization,and resource advantage has not yet been effectively transformed into industrial advantage.Therefore,it is of great practical and theoretical significance to explore Xianglian cultural tourism resources and turn Xianglian cultural tourism products into business cards of Xiangtan cultural tourism.Firstly,the development of cultural tourism at home and abroad and the development of cultural tourism products are combed,then defined the core concepts of cultural tourism and cultural tourism products.Secondly,it summarizes the development of Xiangtan tourism cultural products and analyzes the advantages of Xianglian tourism cultural products.Thirdly,through the questionnaire survey of tourists,the first-hand information of tourists’ satisfaction with tourism cultural products is obtained,and on basis of this data,we analyzes the problems existing in the development of xianglian cultural tourism products a.Finally,the paper puts forward the strategies to promote the development of Xianglian cultural tourism products from five aspects,such as giving full play to the advantages of internet plus and improving the supporting facilities.This study discusses the development principle and development strategy of xianglian culture tourism product in theory,which is beneficial to the existing development theory of xianglian culture tourism product in xiangtan county.In practice,it accords with the requirements of the rural rejuvenation strategy,and provides new ideas and methods for the construction of characteristic small towns in xiangtan county.