Panan County "Traditional Chinese Medicine + Tourism" Health Tourism Culture Industry Development Countermeasures Research

The fast-paced modern life has left young people in a state of high mental tension for a long time,and various physical sub health problems have emerged one after another.With the intensification of population aging,the public’s awareness of health and wellness has gradually increased.Pan’an not only has green waters and green mountains,but also abundant resources of traditional Chinese medicine.Developing "traditional Chinese medicine+tourism" health tourism is the only way to stimulate the vitality of the county’s economic development.However,due to the weak overall strength of Pan’an Health Tourism,the Pan’an County Government will encounter many bottlenecks in the development of the "traditional Chinese medicine+tourism" health tourism cultural industry,resulting in the development of goods and service projects that are far from meeting the needs of consumers.How to seize the opportunity and promote the development of the health tourism industry in Pan’an requires comprehensive thinking and research.In this context,this article takes the "traditional Chinese medicine+tourism" health tourism cultural industry in Pan’an County as the research object,and uses theoretical foundations such as new public management theory,service-oriented government theory,and tourism sustainable development theory to sort out the current development status of the "traditional Chinese medicine+tourism" health tourism cultural industry in Pan’an County,and conducts on-site research and investigation on the development of the "traditional Chinese medicine+tourism" health tourism cultural industry in Pan’an County,Summarized the problems in the development of the "traditional Chinese medicine+tourism" health tourism cultural industry in Pan’an County,analyzed the underlying reasons for these problems,and proposed constructive countermeasures and suggestions to achieve the strategic goal of "traditional Chinese medicine+tourism".Specifically,the full text can be summarized as follows:Firstly,the concepts of "traditional Chinese medicine+tourism" health tourism,tourism public resources,and government functions related to this study were defined,and the theories of new public management,service-oriented government,and sustainable tourism development were elaborated.Secondly,the development overview of the "traditional Chinese medicine+tourism" health tourism cultural industry in Pan’an County was summarized.Summarized and summarized the development advantages of natural resources and "traditional Chinese medicine+tourism" health tourism cultural industry in Pan’an County,as well as the current development status.In order to better understand the development of the "traditional Chinese medicine+tourism" health tourism cultural industry in Pan’an County,this article conducts a questionnaire survey on tourists to understand their relevant understanding of the development of the health tourism cultural industry.Thirdly,based on the aforementioned theoretical basis,this article summarizes the problems existing in the "traditional Chinese medicine+tourism" health tourism cultural industry in Pan’an County.There are four problems in the research and development of the "traditional Chinese medicine+tourism" health tourism and cultural industry in Pan’an County.These problems are specifically summarized from the aspects of the lack of systematic government industrial development policies,weak public infrastructure and services,inadequate promotion and marketing,and lack of market competitiveness in the product system.They are also summarized from the perspectives of the lack of service-oriented government concept,insufficient government investment,and weak government propaganda The reasons for these problems were analyzed in terms of product singularity and lack of innovation.Finally,in response to the existing problems and causes,some constructive countermeasures and suggestions were proposed from the aspects of industrial macro layout and policy guidance,financial guarantee,public service platform system construction,policy service system,etc.