"The Most Beautiful Tourism County In China"qianxi City Cultural Tourism Market Development Model

Since 2009,When China issued the Guiding Opinions of the Ministry of Culture and the National Tourism Administration on Promoting the Combined Development of Culture and Tourism,governments at all levels have actively responded to the call of the state to vigorously develop culture and tourism.In 2017,The State Council issued the Cultural Industry Development Plan of the Ministry of Culture during the13 th Five-Year Plan Period,which clarified the main tasks and overall requirements for the development of China’s cultural industry.The County Party Committee and government of Qianxi keep pace with The Times and practice national policies to vigorously promote the development of cultural and tourism industry in Qianxi city.As "the most beautiful Tourist county in China",Qianxi city has many natural tourist resources such as beautiful mountains and rivers,ancient buildings and numerous tourist and cultural scenic spots.In 2018,the Ministry of Culture and the Ministry of Tourism were formally established,making "cultural and tourism integration" an important development strategy and direction of the country.Qix city in "brigade fusion" big background,the formation of the county industrial transformation,high quality economic and social development of the new engine,actively study and carry out General Secretary Xi Jinping speech spirit,in the development of tourism in qix city culture take targeted measures to combine qix city of culture and tourism is clever.This paper takes the development mode of cultural tourism market in Qianxi city as the main research perspective,adopts the methods of literature research and field investigation,and studies the theoretical and practical mode of the transformation of cultural tourism market in Qianxi City by comparing the breakthrough of cultural tourism market in qianxi City in recent years with the analysis of the conditions and market of the cultural tourism industry in the past.This paper mainly discusses the development and upgrading of cultural tourism industry in Qianxi city from the aspects of the optimization of industrial conditions,the improvement of cultural environment level,the development of agricultural special varieties,the level of regional cultural characteristics and the improvement of market operation level,and constructs a new situation of cultural tourism market.Finally from qix city tour market performance project brand influence,professional quality,marketing strategies,production project environment aspects summarizes qix city literature brigade defects existed in the development of the market,and puts forward the countermeasures and Suggestions,for qix city cultural tourism industry to develop in the direction of better,faster,promote the revitalization of rural economy.