| With the rapid development of the urban development process in the new era,foreign exchanges have become increasingly frequent,and major cities across the country are facing fierce competition.The soft power of urban culture is exceedingly important to the development of the city,just like the fame of a person,it is relevant to the prestige and image of the city,and directly affects the core competitiveness of the city.As a result,people start to notice the importance of urban brand image design for urban development.The most talked about topic today is the construction of Xiongan New Area.All walks of life are united in creating a "model city" with high-quality development,planning the appearance of the future city,and building a smart city.Therefore,the development of Xiongan New Area will affect the subsequent integration and transformation of the city.It is particularly important for us to build a good urban brand design for the Xiongan New Area and promote the development spirit of the new area.This topic is to analyze the connection between the cultural and tourism integration industry and the city brand design under the general trend of today’s cultural and tourism integration development.The interaction between the two will jointly promote the innovative development of the city.The subject mainly focuses on researching and constructing the urban brand design of Xiongan New Area,studying the urban background of Xiongan New Area and the development status of urban visual design,and combining with domestic and foreign excellent case studies for practical exploration.The visual elements that can be applied in the four aspects of scenery,history,food and customs of the city of Xiongan New Area are extracted,and a systematic and unique urban brand design is designed.It can achieve both art and practicality,in order to improve the urban image of Xiongan New Area,empower the city of Xiongan New Area,and create another Chinese business card. |
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