Research On The Sharing Of Urben Tourism Brands And The Design Of Geographical Indication Brands

In the new situation of economic development,China has proposed the concept of “integrated development of culture,tourism and agriculture” and aimed at comprehensively improving and building tourist destinations to better meet the needs of the tourist market and consumers.We are all aware that image design for tourism brands exerts a big impact on the development of tourism.It combines regional features with culture and history and plays the role of boosting regional economy.However,the tourism brand image design in China cannot fully highlight its regional features.Moreover,as the extended system for the tourist destination brand in urban brand systems,the design of visual image of geographical indication brand has its defects.For this reason,its design remains to be explored.The shared research on the visual image design for tourism and geographic indication brands can not only make up for shortages in this aspect,but also help companies,cities and villages form their design philosophy and image patterns with unique Chinese characteristics.Through the research on the shared brand visual image design exploring tourism and geography indication,we can blaze a new path for it.This not only plays a major role in the inheritance of China's regional cultural development and features,but also in the development of current domestic brands.Currently,China has just started to kick off the research on visual image for urban and geographical indication brands.The sharing of design and standardization in application leave much to be desired.Through the sharing of visual image design of tourism and geographical indication brands,we can promote the healthy development of urban image design.Presently,a lot of cities in China suffer from low-level development in such visual design and content and ignored the essence of urban culture.However,there are also quite a few aspects that are worth drawing upon and referring to.The author wishes to summarize the characteristics on the development of urban tourism and geographical indication design and design brand-new,sharing visual elements fully complying with regional features and urban images based on the modern design philosophy.This thesis firstly starts from the origin,analyzes the image visual elements of tourism and geography indication brands,and explores the common design conceptand element extraction of the two.Secondly,the thesis analyzes the relationship between tourism brands and geographical brands,studies the interchangeability and sharing of the two brands,and conducts analysis and application from multiple perspectives.This thesis is committed to building the urban brand sharing system that“tourism brand is the city brand and vice versa” under the integrated development of agriculture,tourism and culture.Based on the modern design philosophy,the thesis designs brand-new visual elements in line with regional features,thereby providing a new line of thinking and concepts for the research on the design of urban tourism brands and geographical indication brands.