Research On City Visual Image Design Of Xiongan New Area

This topic mainly focuses on the urban visual image of Xiongan New Area.This topic originates from the project of ecological environment management and planning of Xiongan New Area,which the author participated in during the internship period of the Chinese Academy of Sciences.At present,Xiongan New Area is popular,and it also at the time of planning.Therefore the study of excellent cases in the subject of urban image,combined with the latest design concept and technology,it is of practical value to explore a forward-looking and deep intelligent city image.Based on the above background,through the combination of the historical origin of Xiongan New area and its own characteristics,we need to set an urban brand image design scheme,which breaks through the traditional urban design ideas,tries to integrate into the latest new media technology,and fully reflects the unique image of the intelligent new city.Urban theme paper focuses on the investigation and analysis of the previous topics in Xiongan New Area,and understands the historical past and present situation of the new area,and the strategy of combining the visual image of the city with the intelligent city in the medium term.As well as the landing of the later design scheme and 5 primary parts of the project summary,this paper systematically expounds the whole life cycle of the design of the visual image of the urban brand in Xiongan New Area.Preliminary research and analysis as a link of the whole design mat,this paper investigates and analyzes the present situation,background and the development of similar brands at home and abroad,and abstracts five categories of cultural symbols in the new area.The medium-term positioning planning mainly explores how the urban visual image of the new area should be better combined with the concept of the intelligent city,showing a more innovative urban image design ideas.In the later stage,the visual presentation focuses on the basic element system,the application factor system and the multi-sensory experience design.The basic elements are mainly a series of visual image recognition norms,such as the new urban logo,font,color,auxiliary graphics and so on.The application elements mainly include urban administration and public relations supplies,urban advertising and public visual guidance system and urban brand cultural products.In the part of multi-sensory experience design,we mainly try to integrate the hearing and touch of the five senses into the design scheme,and add the dynamic interactive experience form.Through the above steps,this paper expounds the practical process of the design project of the city brand visual image of Xiongan New Area from the early stage planning to the later stage presentation.