| The implementation of the rural revitalization strategy is a major decision and deployment made by the 19 th National Congress of the Communist Party of China.Under the background of the rural revitalization strategy,"industrial revitalization" and "cultural revitalization" are important contents.Traditional rural handicrafts are one of the important resources for the development of rural industries and one of the most effective ways to inherit the excellent traditional culture of the countryside,which can achieve a win-win situation of industrial revitalization and cultural revitalization;at the same time,local cultural relics in rural areas embody the essence of local traditional culture,which is associated with rural traditional handicrafts,and empowering local handicrafts with local "cultural heritage IP" can effectively enhance the value of their innovative products.Therefore,the design research and practice of "cultural heritage IP empowering rural traditional handicrafts" under the background of the rural revitalization strategy has become a topic worthy of study.Under the background of the rural revitalization strategy,the countryside has abundant handicraft resources,which are important products produced by rural poverty alleviation(revitalization)workshops,but most of the handicraft products have low added value.The combination of regional cultural relic elements and rural handicraft products can transform traditional handicraft products into cultural and creative products,which can enhance the value of handicraft products.From the perspective of design,it proposes design innovation strategies,methods,and models for the construction of "cultural heritage IP empowering rural traditional handicrafts",so as to guide the innovation of rural handicrafts,promote the development of rural industries,and provide possible paths for the revitalization of rural industries.Then,explore how to perform symbolic extraction of regional cultural relics? Explore how to combine "cultural heritage IP" with handicrafts,so as to carry out design practice and form innovative products? Explore how to build a specific innovation path for the design practice of "cultural heritage IP empowering rural traditional handicrafts" ? Waiting becomes a question that must be answered.According to this idea,the main research content of this research is specifically divided into the following five parts:The first part,this part expounds the background,purpose and significance of this research,and interprets the connotation and extension of the core concept of this research "cultural heritage IP".The main contents include: analyzing the current status of domestic and foreign handicraft activation and the design,research and practice of museum cultural and creative products at home and abroad,and concluded that the combination of rural handicraft products and local culture can broaden the development path of rural handicraft products,and rural handicraft products can be developed.The sustainable development of the industry requires the improvement of the value of traditional rural handicraft products;then sort out the connotation and extension of "cultural heritage IP empowers rural traditional handicrafts",and builds a design path of "cultural heritage IP empowers rural traditional handicrafts",so as to guide the rural handicraft industry to improve handicrafts The product value is the research purpose,and this is the logical starting point to carry out the follow-up research.The second part,this part investigates and sorts out the intangible cultural heritage of Wuxi Wenfeng woodcarving craftsmanship according to the research objectives,conducts field inspections and visits to Wuxi Wenfeng Shenmu Woodcarving Rural Poverty Alleviation(Revitalization)Workshop and its responsible persons,Xiwenfeng Shenmu woodcarving industry status and the existing problems of existing products are analyzed,so as to make research and design practice more targeted.In the third part,this part starts from analyzing the relationship between the“cultural heritage IP” and rural traditional handicrafts in rural areas,explores the symbol extraction method of “cultural heritage IP”,establishes the symbol transformation strategy of “cultural heritage IP”,and proposes “cultural heritage IP”.The method and strategy of "IP empowers handicrafts",and finally builds the design strategies,methods,paths,models,etc.of "cultural heritage IP empowers rural traditional handicrafts" to enhance its value and promote the revitalization of rural industries.The fourth part,the design practice of this part is based on the design path of "cultural heritage IP empowering handicrafts",and the design practice is carried out to form innovative products.Wood carving handicraft products can enter the current life and conform to the current life aesthetics,thereby enhancing the value of traditional rural handicraft products and boosting the high-quality and sustainable development of rural regional industries.The fifth part,this part summarizes the research and design practice,and clarifies the effectiveness of the design practice of "cultural heritage IP empowering rural traditional handicrafts" to enhance the value of rural traditional handicrafts.The construction of design strategies,methods,models and paths can make Research has been effectively promoted to boost the revitalization of rural industries.At the same time,the deficiencies in design research and practice are analyzed and summarized,and the possible directions of future research are prospected. |
