Research On The Application Of Cultural Symbols Of Historical Celebrities In Regional Ip Image Design

In recent years,under the background of the integration of culture and tourism,people have paid more and more attention to the connotation of tourism culture,and tourism resources with profound cultural heritage can often arouse people’s interest.The refinement of regional characteristics and cultural connotations is an important way to revive historical and cultural attractions.The shaping of IP images can often play an important role in the revival of historical vitality.It is not only a symbol of the region,but also the spirit of regional culture with connotation.In the historical celebrity scenic spot,how should we excavate historical celebrities and regional cultural symbols,create unique IP brand building,and realize the "cross-border" integration of culture and industry is the main content of this study.This paper takes the hometown of King Xiang of Suqian as the research object to design the IP image,and summarizes Xiang Yu’s spiritual temperament,image characteristics and personal deeds through research on its development status,field investigation and copywriting analysis.The body,clothing,movements and facial expressions are extracted and summarized,which is convenient for the later design and promotion of Xiang Yu’s IP brand image.Through research and data collection,the design of Xiang Yu’s IP image and the dissemination of brand culture are comprehensively analyzed,and it is found that there are problems in cultural attribution,creative expression,publicity and promotion.Therefore,this paper mainly proposes solutions from these three aspects.First,in terms of cultural cognition,the brand value of Xiang Yu’s IP should be built on the basis of respecting Xiang Yu’s history and culture(living habits,image characteristics,spiritual characteristics,etc.).Innovative awareness and avoiding homogeneous design to ensure the recognition of regional celebrity IP.Second,in terms of creative expression,by extracting the symbols of Xiang Yu’s character and regional culture,using his professional knowledge to summarize and express it,and at the same time conduct a large number of market research and excellent case analysis,from appearance creation,color Selection,facial expression to create to meet the needs of consumers.Third,in terms of publicity and promotion,IP culture and industry create "cross-border integration",presenting cultural and creative products that are recognizable,creative,fashionable and applicable,so that tourists can have an emotional interaction with cultural and creative products,to achieve the greatest cultural value,in order to enhance the sense of cultural identity.At the same time,in the promotion of Xiang Yu’s IP brand,through offline and online publicity methods,to expand its popularity and create a unique cultural publicity channel belonging to the hometown of King Xiang.