Research On The Brand Image Design Of The Bailudong Academy In The Context Of Cultural Tourism Integration

As the country promotes cultural confidence,the integration of socialist core values with Chinese fine traditional culture,especially the in-depth integration of culture and tourism,has brought opportunities for the inheritance and promotion of academy culture and the development and growth of the industry.However,the development of academy culture is hampered by a lack of culture,inadequate allocation of resources and one-sided approaches and strategies,and its development process is obviously delayed.In terms of brand image design,there are problems such as outdated concepts and fragmented forms of innovation,resulting in the lack of humanistic resources and innovative expressions,which do not fully reflect the added value of culture.Therefore,based on the perspective of cultural tourism integration,this paper puts the cultural form and resource endowment of the academy into the framework of brand image design,with a view to better adapting to the current carrier of cultural communication and continuing the millennium cultural lineage by keeping the righteousness of the new.Through the analysis and comparison of domestic and international brand image design cases related to the culture of the academy,the necessity of building a brand image for cultural tourism brands and design ideas are investigated.Based on field research and theoretical evidence,the Bailudong Academy was selected as the object of study for brand image design,to clarify its regional characteristics,style and development positioning,and to deeply investigate and explore the cultural symbols and genes.In the design process,we follow the path of "cultural concept drives tourism development,and tourism feeds cultural revival",and are committed to integrating the unique university spirit,education system and philosophy of the Bailudong Academy into the brand image design,so that the brand value of the Bailudong Academy culture can regain its luminosity and provide a brand image design for the Bailudong Academy culture.We will provide ideas and specifications for the design of the brand image of the academy.