The Application Of The Northeastern Cultural Visual Symbols In The Brand Promotion

Science and technology are the lifeblood of a country,and culture is the soul of a nation.The unique culture of a region is the important factors of economic and social development.The culture of the northeast region is an important component of the Chinese culture,and forms the cultural impetus for the development of our country with the other regional culture.The northeast region is rich in mineral resources and forestry resources,these advantages become the prerequisite for the northeast development industry.As an old industrial base,the northeast region Ignores the non-economic aspects,namely cultural construction and cultural development in the process of industrial upgrading and industrial transformation with the continuous development of economy.Thus,the biggest obstacle to the development of the northeast region is not only the shortage of resources,labor and technology,but also the neglecting social culture in the northeast region.The formation of northeast culture is inseparable from regional culture,and based on the characteristics of northeast culture,this paper discusses the role of northeast cultural visual symbol in brand promotion.The research on the background and current status of the cultural visual symbols in northeast region shows that there is few study on northeast culture and the cultural visual symbol of northeast China.In order to make up for the absence of this field,this is a deep study of the visual state of the northeast culture and cultural symbols,and applied the results of the study to the design of graduation with the theory and the practice are organically connected and targeted.This study uses the methods of literature research,demonstration,descriptive research in analysis and exploration,and finds that the northeast culture has a long history and extremely rich content,and the northeast culture visual symbol has a variety of forms.But the successful cases in the brand promotion is few,the problem should be aroused people's wide attention with paying attention to the related research on the visual symbol of regional culture in the design application.The visual symbol of northeast culture is the symbol of cultural characteristics in northeast region,the northeast cultural visual symbol must reflect the unique factors of the regional culture,and the meaning and value of northeast cultural visual symbol should be inherited and developed.For the analysis,cognition and absorption on the related concept,evolution,development significance of the Northeast culture visual symbols,the characteristics of the northeast culture visual symbol “song-and-dance duet” are throughout the graduation design work,form the northeast culture charm of brand promotion design ofvisual symbols,and then make the northeast cultural visual symbol more vivid in front of the world.The cognition on the brand culture through the northeast visual symbol and the cognition on the northeast visual symbol through the brand culture are further inherited and developed to promote the brand promotion,and then enhance the popularity of northeast cultural visual symbol.