Brand Image Design Of Residential Tourism In Northern Guangxi Under The Background Of Clean Government Culture In The New Era

Since the rapid development of the social economy,the development of brands has come into being in order to meet the growing needs of the people for a better life.A good image design for a brand will give consumers a stronger desire to consume and will also provide positive ideas for the brand’s own development.At the start of the post-epidemic era,the process of epidemic prevention at home and abroad is well underway.The tourism market is gradually picking up,but because the tourism brand image design of domestic clean government culture tourism and local residential tourism scenic spots has not received sufficient attention,making the development of tourism brand image design of domestic clean government culture and residential scenic spots relatively lagging behind and the related design is boring.This will weaken the competitiveness of domestic tourism in the international tourism market,and is not conducive to sustainable,relatively stable and healthy development of domestic tourism.As the domestic tourism market is given new opportunities to promote the development of domestic scenic spots,the most representative local natural and humanistic landscape features and cultural connotations are used as the basis for design,and the brand integration design concept and semiotic theory are applied to help tourism scenic spots reshape their brand image so that they can better show their cultural connotations and natural scenery,humanistic customs and other features,and increase the attractiveness and competitiveness of the scenic spots,in order to ultimately achieve To promote the development of scenic spots and boost local economic development.This paper firstly uses the theoretical knowledge of semiotics and brand integration design to sort out and analyse the Guibei residential tourism area in the context of clean government culture;secondly,it compares and analyses the strengths and weaknesses of existing brand design cases at home and abroad,and explores the necessity and design ideas of tourism brand design;finally,from the theoretical basis of field investigation and audience analysis,the brand image design of Jiangtou Village in Jiuya,Lingchuan County,Guilin City,Guangxi Zhuang Autonomous Region is based on the brand image of Jiangtou Village.Finally,from the theoretical basis of field study and audience analysis,the brand image design object of Jiangtou Village in Jiuya County,Lingchuan County,Guilin City,Guangxi Zhuang Autonomous Region is studied,and resource integration analysis,design strategy analysis and design dimension analysis are conducted for the design object.In the final design practice session,the breakthrough and innovation points of the tourism brand image design are constructed.In the actual design process,the unique cultural connotation of Jiangtou Village and the architectural characteristics of the northern Gui dwellings are integrated into its brand image,fully stimulating the brand value of the northern Gui dwellings and providing new ideas,new methods and new strategies for the development of the tourism brand image design of the northern Gui dwellings in the context of the culture of clean government.