On The C-E Translation Of International HR Enterprise Brochure From The Perspective Of Skopos Approach

As the Belt and Road Initiative is promoting in countries along the routes,more and more international HR companies participate in providing labors for multinational engineering construction.The publicity brochures of HR companies are effective medium for foreign clients to introduce Chinese labors.The author finds that most of the researches are focusing on hotels,restaurants,tourism,city publicity and production enterprises,and the research on the translation of international HR brochures is rare.This thesis aims to provide some reference for the translation of corporate publicity materials in the HR industry.This thesis takes Skopos theory as the theoretical framework and the brochure of Deren Sifang Talent Group as the research text,finds out the problems in the C-E version of Deren Sifang brochure by comparing the differences between Chinese and Western HR companies at linguistic and cultural level,and gives improving strategies at linguistic and cultural level under the guidance of three rules of the Skopos Theory.It is expected that the thesis could provide valuable references and inspirations for the translation of similar type of texts.This thesis draws the following conclusions.Firstly,the translating problems in the brochure of Deren Sifang mainly reflect in lingual and cultural level.The according promoting strategies include the deletion of categorical words,the change of part of speech,the omission of unnecessary modifiers,the addition of conjunction words,and the transformation of the active and passive voices.Strategies in cultural level include the omission of qualification and honors and the addition of annotations.It is hoped that this thesis will provide enlightenment to improve the translation of brochures of international HR companies.