Research On The Construction And Communication Of Silk Road International Film Festival Cultural Bran

With the launch of the "Belt and Road Initiative",cultural exchanges between countries along the route have become increasingly close.The film,with its characteristic of wide dissemination and the advantage of visualization,has quickly become an important carrier for building the image of a country.As time requires,the Silk Road International Film Festival came into being.Focusing on the brand construction of the film festival,this paper deeply combs the development history,core activities,festival goals and current gaps of the Silk Road International Film Festival,discusses the obvious and potential elements in its brand construction,and proposes specific Brand building strategies.The research found: First,from the perspective of development history,the activities of the Silk Road International Film Festival cover the theme creation,performance interaction,cultural power;secondly,from the perspective of cultural brand construction,the two dimensions and potential elements together support the construction of a cultural brand;finally,starting from the main strategy for the construction of a cultural brand at the Silk Road International Film Festival,we can try to add a "Public Review Award" to enhance audience participation,and to add a "Golden Silk Road Film Festival Road Film Fund" to create the cradle of filmmakers’ growth,set up resident offices in countries along the Silk Road,and form a stable introduction mechanism for excellent foreign films,adhere to the original core of the brand and stimulate digital innovation genes.In terms of cultural brand communication of the Silk Road International Film Festival,we can try to cultivate the surrounding communication chain of the Silk Road International Film Festival on the basis of rejuvenating the internal driving force of brand communication,so as to better convert the national concept of "One Belt and One Road" For the regional consensus of "equal dialogue",complete the vertical extension of national culture to regional culture and even global culture,as well as the horizontal spread of cultural field to political and economic fields,and finally realize cultural empowerment and polish the "Silk Road International Film Festival" golden signboard.