Research On The Lmpact Of Chinese Film And Television In Mongolia Under The Belt And Road Initiative

In 2013,during his visit to Central Asia and ASEAN,President Xi Jinping proposed the strategic concept of Belt and Road Initiative for international cooperation,which is based on the modern economic belt of the ancient Silk Road and the maritime trade route established in the 21 st century,and upholds the concepts of peace and cooperation,openness and inclusiveness,mutual learning and learning,and mutual benefit and win-win,to promote the political,economic and cultural cooperation among China,Central Asia,South Asia,Southeast Asia,West Asia and parts of Europe,Southeast Asia,West Asia and parts of Europe in political,economic and cultural cooperation.In the same year,the then Prime Minister of Mongolia,Mr.Altankhuyag,paid an official visit to China,and China and Mongolia signed the "Medium and Long-term Development Outline of China-Mongolia Strategic Partnership".Since the new century,diplomatic relations between China and Mongolia have steadily developed,and with the strengthening of economic cooperation,cultural exchanges between the two countries have also become closer.As the most important modern medium,film and television play a key role in the cultural interaction between China and Mongolia.This study adopts the cross-culturalco mmunication theory,Stuart Hall’s "encoding/decoding" theory,and the new formalism of cinema theory,combined with documentary analysis,questionnaire survey and in-depth interviews,to examine the international communication policy and status of Chinese film and television,the content,form and characteristics of Chinese film and television communication in Mongolia,and the communication of Chinese film and television in Mongolia.The study examines the history and current situation of the dissemination of Chinese films and television works in Mongolia from four aspects: the international dissemination policy and current situation of Chinese films and television works,the content,form and characteristics of Chinese films and television works in Mongolia,the dissemination effect of Chinese films and television works in Mongolia,and the dissemination strategy of Chinese films and television works in Mongolia,in an attempt to examine the dissemination effect of Chinese films and television works in Mongolia and provide more strategic possibilities for the dissemination of Chinese films and television works in Mongolia.