Visual Metaphor Design Practice Of Anti-Telecom Fraud Public Welfare Posters

By sorting out the logical relationship between the image expression and internal meaning of visual metaphors,this design explains the expression techniques and the application mode in the design of public welfare posters of metaphorical images.With the theme of anti-telecommunication fraud,the design practice of a series of public welfare posters was carried out,in order to explore the innovative path of visual metaphor and public welfare poster design.The research and practice process of this design consists of three parts.The first part mainly outlines the background of this design topic,including the research background and practice status of related public welfare posters at home and abroad and visual metaphors.Explain the research method,research significance and research framework of this design.The second part is the preliminary research on the topic of this design(anti-telecom fraud poster).O n the basis of sorting out the development mode and basic expression techniques of public welfare posters at home and abroad,the practical application and expressive advantages of visual metaphor techniques in the design of public welfare posters are explained.This paved the way for later design practice.The third part is the core of this design.O n the basis of the previous research,combining the topic selection of anti-telecommunication fraud with the expression techniques of visual metaphor,a series of15 public welfare posters were designed.And try to use easy-to-understand design elements as an entry point for visual metaphors.The set series of small themes are presented in an intuitive visual form to combine the publicity and artistry of public welfare posters.Finally,the practical exploration of this design is completed.This design practice aims to explore the innovative path of public welfare poster design through the expression of visual metaphor,and construct rich artistic expression with intuitive visual elements,so as to realize the close combination of publicity and artistry of public welfare posters.In the process of exploring the coexistence of meaning construction and expression,the entire design practice finally obtained not only this series of anti-telecom fraud posters,but also the designers’ thoughts on the innovation of public welfare posters.Hope these thoughts can provide reference for future practitioners.