Research On Public Opinion Guidance Of Public Welfare Posters From The Perspective Of Media Framework

With our country stepping into the new era of socialism,the rapid development of the Internet has improved the opening of the news public opinion work,expanded and improved the channels and methods of participation in the news public opinion work,thus presenting a diverse development tendency in the news public opinion work.With the continuous evolution and development of media mode,the information guided by public opinion is no longer limited to the traditional media form.How to make reasonable use of diversified media based on context to effectively guide public opinion is an important issue that attracts much attention in current communication studies.As one of the public opinion propagandists,in order to ensure that the audience can effectively accept the correct guidance of public opinion,it is necessary for designers to pay close attention to current events like journalists,constantly update the knowledge structure,comply with the characteristics of communication,do not adhere to a single disciplinary method,adopt reasonable guidance strategies,dig deeply into the content and value of events,so as to build a correct and effective visual framework of public opinion guidance.Guide audiences to actively participate in public welfare practices.Since September 2022,the author has collected more than 100 winning works from four public welfare poster competitions,and analyzed ecological protection posters from the perspective of journalists and designers.The study found that among the posters with high award price on ecological protection,there were also problems such as the same topic Angle,unclear guidance direction of title and copy,and incompatibility of design method and appeal purpose.Some shortlisted posters have vague public opinion guidance in visual information design.In the face of these phenomena,the author cannot obtain answers from the perspective of a single design discipline,so as to study and study the media framework theory of communication,dig the root problems and explore coping strategies.In this paper,communication and design theories are used to study the design of public welfare posters,mainly from the following aspects: First,the role of frame effect in public welfare poster design is expounded,and three levels of public opinion guidance are discussed.Secondly,it analyzes the importance of media framework theory to improve the characteristics of public service posters,and takes AIDS public service posters as an example to explore how to provide entry points and topics for public service posters.Third,the use of media framework theory content,put forward the targeted principle of public opinion guidance;Fourthly,based on the topic frame and theme frame of the media frame,the correct and effective strategies of public opinion guidance are discussed.Fifth,combining the three levels of media framework theory and public opinion guidance,the design method is proposed to explore how to combine the media framework theory and design techniques in the public opinion publicity of public welfare posters,guide the public opinion of the audience and promote the solution of public welfare events.