| As a form of graphic design spread for nearly a century,public welfare posters have been endowed with new missions and connotations in the era of new media,and at the same time,there are many problems that need to be solved.For example,the theme becomes boring and rigid due to the purpose of propaganda,the designer becomes confused due to the detachment from the group,and the poster becomes monotonous due to the non-profit,etc.All these problems make the public welfare poster unable to truly enter the heart of the audience.And synaesthesia,as a kind of widespread human psychological phenomenon,since ancient times,Chinese and western works of art has its figure,but academic circles mostly concentrated on the study of synaesthesia literature or science,especially in the poster design direction in the field of art and design research annals,synaesthesia sensory communication and emotional communication may be able to add new vitality and vigor for commonweal poster design.First of all,the second chapter "Synesthesia and Public welfare Poster Overview" analyzes the concepts of synesthesia and public welfare poster,finds the similarity of psychological mechanism between synesthesia and public welfare poster,and explores the possibility of the combination of the two.Then,the third chapter,"The communication function and aesthetic Value of synesthesia in public welfare poster design",analyzes the role and function of synesthesia in public welfare poster design,and finds that synesthesia can play a positive role in the audience’s aesthetic experience and communication and interaction process.Then,the fourth chapter "Synesthesia in public welfare poster design thinking construction and creation principles" respectively from the two stages of public welfare poster design--conception and expression,for designers to analyze synesthesia creative ways and types of expression,and pointed out the use of synesthesia thinking and the principle of synesthesia should follow;Finally,the fifth chapter,"Visual language and Expression form of synesthesia in Public welfare poster design",analyzes how visual elements stimulate people’s senses to produce synesthesia experience from the perspective of visual perception and audience psychology from the three dimensions of graphics,color and form,and summarizes the specific methodology.The purpose of this project is to study the expression language of synaesthesia in the design of public welfare posters.The research significance has three aspects.First,to consolidate the theoretical research foundation of synaesthesia and make the academic circle pay more attention to synaesthesia in the design field.Second,explore the possibility of intersection between design science and psychology.Third,analyze the communication and interaction process in public welfare poster design activities.Fourth,explore ways for public welfare posters to better complete extensive communication and emotional expression. |
