Research On The Innovative Design Of Guizhou Fermented Pepper Product Display Space Based On Brand Value Growt

Fermented chili is a representative seasoning in Guizhou diet,and it is also an important part of the development layout of chili industry in the 14 th five year plan of Guizhou Province.From poverty alleviation and Rural Revitalization in 2021 to the central state development No.2document supporting Guizhou to "break a new path" in the western development in the new era in2022,the development of agricultural brands has always been an important help to promote the high-quality development of Guizhou’s agricultural industry.However,although Guizhou chili industry has the largest production and marketing scale in China,the brand value of fermented chili is still low,and chili products basically enter the market with primary processing and raw materials.On the premise of ensuring product quality,how to stabilize and continuously improve the brand value of chili,and break the old way of "waiting for funds" to expand production capacity and relying on channel marketing to increase income is a proposition worth thinking about at present.From the perspective of exhibition space design,this study explores the feasibility of exhibition space design to promote the brand value of fermented chili.Firstly,it expounds the related concepts of brand value and exhibition space,analyzes which elements in the mainstream brand value evaluation model can affect the brand value,and then combined with the functional value of the exhibition space itself,establishes the relationship between the exhibition space design and the growth elements of brand value,and discusses the role of the exhibition space in promoting the brand value.Through the analysis of the development status of Guizhou fermented chili brand,this paper points out the motivation of Guizhou fermented chili brand to realize the growth of brand value,then puts forward the design method of Guizhou fermented chili exhibition space based on the concept of brand value growth,and makes a design attempt to provide reference for improving the brand value of Guizhou fermented chili.The low brand value is not the dilemma faced by a few agricultural products with Guizhou characteristics.The design of exhibition space shows the brand image,transmits the brand culture and reflects the beauty of the brand,which provides design ideas for improving the brand value of the agricultural industry,promoting the high-quality development of the agricultural industry and boosting the overall revitalization of the countryside.