The Commercial Brand Temporary Space Design

There is a change along with the innovative business models of merchandising marketsegments, associated forms and types. In the current brand-lead business model, consumerspay more attention to efficiency and service quality of the brand. A brand means merchandisepositioning, business management model, consumer groups and profit returns. Thedevelopment of commerce is promoted by the forms of different designs and differentmarketing models. This project intends to in-depth understand and analysis this niche,temporary store through resourching development space for environmental. First, it is thepremise for the study from the needs of consumers and operators, combined with consumerpsychology, to analysis its marketing. Second, a discussion in detail is focused on creating anatmosphere on a temporary space, which will be as the theoretic source for the research ofcommercial space design and speciality stores space design, and to analysis the importance ofcreating a temporary space atmosphere on new media art, dynamic line design, visual designand aural design. Papers will present a lot of cases analysis, and will enumerate the designtechniques, artistic and innovation of major brands temporary stores.Brand temporary store is a new sales model. many studies are analyzed from themarketing side, and not involved the particularity of its space environment design. It also hasa big difference among the speciallity store shopping spaces. Since the design theory ofcommercial space like speciallity store has become mature, the papers will list commercialspace design, speciallity store design, enumerating design research as a theoretical basis.There has a chance to improve temporary space design by analyzing actual foreign cases.