Design Of Fashion Business Exhibition Space

In this paper, the fashion exhibition space for the study, in the context of a new era,various types of fashion exhibition space abound. Fashion exhibition space as a brand terminal sales place, not only places selling goods dissemination of information, but also for consumers to experience life, and commodity communication contacts. Fashion show space and social practice in the process, from concept to functional, unlimited brand brings added value, thereby having the value and meaning of existence. But the huge market share, overlapping target audience, resulting in brand positioning similar,similar formats, fashion shows repeated single space environment. So how to create a personalized, differentiated, and the study of consumer characteristics and their needs for space design is very necessary, fashion exhibition space will eventually be accepted by consumers test.First, from the policy support, the perspective of consumer demand for fashion show the research background of the design space analysis, from the subject areas of environmental art, commercial display summed up the fashion exhibition space related design theory and research status about domestic and foreign. The second part illustrates the exhibition space and fashion display space design concept, defines the scope of this paper, and the fashion exhibition space essence, existence value, and fashion show space design theory basis. The third part in related theory based on from two aspects analysis the the basic elements of a fashion exhibition space, a fashion show with the main body of the service space-- consumers; and fashion show design space object:lighting, colors, materials, props and display. For fashion show personalized spacedesign, the author combines the current boom independent designer brand shop,screened out in Xi’an area inside the department store opened counters of designer brands: exception, zuczug(Su Ran), nisiss(Yi XI) and by independent designer brand development and expansion of the Chanel, prada analysis the space composition,lighting color, material, with display characteristics, for designers to the design effectively to consumer convey the concept of brand personality, provide certain reference. Finally, according to the current domestic and foreign outstanding design case, put forward the design principles and a series of design methods based on the concept of brand, consumer demand, space development. I hope this study can to fall into confusion designers in the fashion exhibition space design provide a reference, in order to make the design work to adapt to changes in the future development of society,to meet the requirements of customers’ various and complex.