Brand Culture And Exhibition Design Study

Since China’s accession to the WTO, a large number of foreign brands into China, the competitive landscape of the domestic and foreign brands in China’s market, in of brand disputes and fighting behind the brand culture contest. Throughout some well-known foreign brands, such as Starbucks, KFC and both have deep cultural heritage, and the majority of our weak building awareness of the brand culture, most companies obsolete way in promoting remained mostly on the mode of transmission, magazines, brochures and other traditional means of propaganda, few companies will focus on cultural infiltration. Now, with the continuous improvement of the level of consumer demand, and enterprise competition means increasing lack of brand culture has become an important economic and strategic resources, enterprise awareness of brand management, create a strong brand in the marketing process, to expand the brand social awareness, a high-profile brand to integrate enterprise product line, promote product sales and increase market share. It has become the key to the success of the economic competition between enterprises, their in-depth study will help companies win in the brand competition.The accelerated process of urbanization has contributed to the development of commercial, exhibition the Chen design as a vehicle for communication of information between the enterprise and the audience and emotional, it relates to convey the brand culture, which embodies the operating status and position in the market, affecting the operation and effectiveness of the enterprise. Therefore, the paper proposes reflected in the design of showcasing the brand culture there is a very important practical significance.On the basis of the extensive collection of relevant information and market research from a more integrated perspective analysis of the general rules and characteristics of the brand culture and its scientific use in the design of showcasing introduced exhibition design an important role to spread the brand culture and enterprise Brand explore showcasing design method to spread the brand culture, and showcasing text, showcasing logo, showcasing colors, showcasing graphic, exhibition material Chen brand culture were studied.This study seeks to provide theoretical guidance for showcasing design in the corporate brand image building, solve showcasing bridge the gap between design and spread the brand culture, brand culture showcasing design integrity, unity, unfolded.