| As a classic narrative tradition of Chinese film creation,heroic narrative carries the discursive practice of mainstream ideology and the construction of national community consciousness to a considerable extent.The eternal theme of the theme film is to eulogize heroes and show heroism.The theme film aims to spread the community values and beliefs,and infects the audience by shaping the image of heroes,eulogizing the best and noble character in heroic thoughts and spirits.The production and reproduction of the hero narrative mode in the new era’s main theme film not only expresses the political proposition from the isomorphic discourse of family and country to the practice of global discourse,but also contains a series of cultural metaphors necessary for the transformation and development of contemporary society.Based on the perspective of media culture research,supported by Stuart Hall’s encoding/decoding theory,combined with the development reality of the main theme film in the current new era,and taking the heroic narrative film with the international pattern as a case,this paper analyzes the coding and creation links of the heroic narrative mode in the main theme film and the cultural value contained in it.And some short comments of the film are captured,and qualitative analysis software is used to decode and analyze the review text.Discussing the successive innovation of the creation,dissemination and reproduction process of the main theme film in the new era from the encoding/decoding link is of great practical significance for studying the heroic image in the film that symbolizes China’s great rise,reflects the heroism of Chinese,and disseminates the heroic discourse of China’s globalization concept. |
