The Theoretical Research On Stuart Hall’s "Encoding And Decoding"

As late Birmingham school culture scholars, Stuart hall’s research ideas and profound achievement of culture research field. His research results can be found in some articles, one article published in1973, television discourse of encoding and decoding (commonly known as hall mode), changed the positivism study on information transmission of a linear understanding of the relation with the audience, and focuses on the study of audience’s initiative, the new research paradigm makes audience study opened a new curtain. In today’s media diversity of today, no matter how information dissemination way, hole patterns are still show it the meaning of the objective and reasonable.The first part of the article, the main hall "encoding, decoding, explore the theoretical roots. Hall learned deliberating, widely with multidisciplinary, jump out the limitations of current cultural theory research, dare to from the Angle of reality to analyze problems, thus opened up a new cultural differences. And it is a positive and theoretical achievements of predecessors, makes hall has special knowledge and ability. Gramsci’s theory of cultural hegemony, althusser’s theory of ideology, saussure’s theory of linguistics and semiotics, and so on, are all inspired great hall, at the same time, the hall in the method, the theoretical perspectives, and added his own thinking, through the in-depth analysis of the practical examples, the information construction and propagation process of exploration and integration, finally formed the extraordinary influence significance of the theory of encoding and decoding.The second part of the article, mainly expounds the hall Y’encoding, decoding, the theoretical connotation of. In this section, from the perspective of understanding, outlined the theory of encoding and decoding. Hall’s encoding decoding theory essence, mainly in his production, circulation and consumption of media reflected in a single process. That corresponds to the theory known as encoding, circulation and decoding the three process. This article is in accordance with the three processes, the internal operation of coding system structure, information dissemination and the influence factors in the process of decoding reproduction of the links are briefly analyzed. And the key to the hall, to decode the "three hypothetical" position, at the same time according to the codes of information operation in the process of the influence of the time codes, to explore the significance of surface decoding and deep decoding, mining information codes of multiple meanings. In-depth understanding of the process\"model\" hall, to learn the research mode and the difference between the traditional linear transmission mode, reveal the audience in the leading role in the process of information transmission.The third part of the article, is the core part of the paper, the research method mainly through the hall of decoding theory to analyze a variety of media forms coexist in the context of mass culture in the cultural phenomenon. From the aspect of theory and objective of parody and interaction between the hype,"weibo" cultural carnival activities, decoding "culture". One from the system structure, the ideological discourse, business interests, coding personnel’s quality aspects of the formation of China’s media discourse; From the audience, position, social class, class popular element,"weibo" new interactive platform technology factors, such as investigation of the formation of the public discourse and media discourse decoding way;3it is to the current cultural misreading in intercultural communication coding and decoding. Its purpose is not only to describe the public discourse in China today, aims to get more from complex phenomenon of chaos theory explanation, and to seek feasible, rich cultural countermeasures of construction of meaning.The fourth part of the article, the main achievements and shortcomings of hall decoding theory was summarized. Hall, though this theory has some deficiency, such as the study of audience not delving, not explain how coders to bully refers to the problems of reproduction of stakeholders, ignoring the decoders, how to reproduce this link, and so on questions, but the strength of this theory is far outweigh its disadvantages. Codec mode is to reconstruct the theory of new media era, and has far-reaching theoretical value. First, it explains the cultural hegemony in media discourse system; Second, it reveals the symbolic works in cultural transmission process; Third, it changed the traditional linear understanding of audience research; Fourth, it overturns the Frankfurt school’s theory of passive audience. Visible, although Mr Khodorkovsky theory has insufficient, but in spite of his flaws, especially his affirm the enthusiasm of the audience and the objective, authentic, and attention to detail and the process of research methods such as, always worth my study. Full text in comprehensive combing academic origin of the theory of hall, hall of coding system interpretation decoding based on the theory, focusing on Mr Khodorkovsky theory and Chinese mass culture context, especially the new media and mass culture in the context of discourse system of combining research, aimed at hall theory perspective of contemporary mass culture in the formation of the "text" and the audience based on their own daily life experience and the "text" ideological confrontation, conflict and compromise between process, through the case analysis and interpretation of the rich culture, value and significance of theory of hall again thinking and summarized.