Research On The Overall Design Of The Visual Image Of “Yiyun” Mount Tianzhu Tea

Chinese tea culture has a long history and a long history.As the hometown of tea,in the precipitation of history,"tea" has not only existed as a drink in the life of Chinese,but has formed a unique Chinese culture and an important part of Chinese traditional culture.Among the seven things Chinese talking about,"tea" is among them,which shows the importance of its status.There are many types of tea in China,and famous teas are disputed.At present,China’s tea market is in a period of steady rising development,with large market scale,fierce product competition,and a large number of users,while there are also problems such as the adjustment of tea structure,the need to standardize market standards,brand awareness to be improved,and serious homogenization of brand visual image.In the era of new media,how to shape the overall image of the brand visual to promote and publicize Chinese traditional tea culture is a problem we need to solve.The purpose of this project is to create a visual image of traditional tea brands with regional cultural characteristics,promote the development of traditional tea in the tea market,increase the popularity of traditional tea,and better promote regional culture and Chinese tea culture.On the basis of this purpose,how to use modern design language to interpret traditional culture,design a traditional tea brand visual image with both traditional characteristics and modern aesthetics,and meet consumer needs and meet the current market requirements is the focus of this topic.This project takes the overall design of brand visual image as the starting point,through the research of other tea brands in the market and the field research of Tianzhu mountain tea,combined with the visual image design of domestic and foreign brands to sort out and summarize,collect the needs of consumers for traditional tea brands,analyze the current traditional tea brand homogenization,weak brand awareness,lack of cultural value of product brands and other problems,from which it is concluded that the research of this topic needs to be combined with contemporary design aesthetics to design the brand visual image.At the same time,it adds in-depth thinking about regional culture.First of all,this project takes "Yiyun" Tianzhu Mountain Tea as an example to carry out the scheme design of visual image,through the collation and analysis of the research results,determine the design ideas,design the overall design of the brand visual image with regional cultural characteristics,create the unique brand visual image of "Yiyun" Tianzhu Mountain Tea,broaden the brand’s publicity channels,and increase the benign interaction between users and the brand;Secondly,combining traditional tea culture with regional characteristics in the form of modern aesthetics in front of consumers,can promote the better development of traditional culture in contemporary times.This is also the focus of this research project,aiming to provide reference significance and reference value for the current and future traditional tea market.