Study On The Visual Image Of Regional Culture In Brand Construction

At present,more and more cities in China tend to establish their own city brand image,and people’s attention to the city brand image of daily living cities is also increasing.Many cities in China are developing in this area,such as Dalian,Chongqing and so on.Domestic scholars in some related fields are also deepening their research on this aspect,but they have not reached a consensus on the understanding and lack of a perfect system.This paper mainly discusses the urban cases which have achieved good results in the above process at home and abroad,analyses how the corresponding visual image design integrates with the local culture as a whole,and deeply analyses the role and value of regional culture in the construction of urban brand image.We have a deep understanding of the importance of regional culture in shaping city brand image,so that more cities in our country will have more cultural color in the development of city brand image,and can present more unique visual effects.This article first studies the theoretical level,then carries on the operation in practice,then carries on the theoretical level reorganization and induction relying on the corresponding results,and then carries on the pertinent analysis and the summary to this topic with Qianjiang City of Hubei Province as a typical example.Firstly,in the first chapter,the author elaborates the environment of the era in which the subject is located,the research situation in the related fields at home and abroad,the means adopted and the innovative characteristics of the subject.Secondly,the second chapter explains the conceptual relationship between regional culture and brand image.The third chapter is a deep analysis of the scheme and means of regional culture in the process of shaping.Then on the basis of the precondition of the preceding contents,the fourth and fifth chapters use the case of Qianjiang City in Hubei Province as an example to analyze the current situation and target direction of the city image construction,so as to make a long-term analysis of the role of the city’s regional culture in image design,and then take Qianjiang City in Hubei Province as an example to investigate and design the brand image of Qianjiang City.Count.The ultimate goal of the design is to build a special symbolic system for the city,and the core is to establish a system that matches the local regional culture.At the end of this paper,according to the continuous analysis of the contents of the previous five chapters and the presentation of practice,it is clear that the value and role of regional culture in the visual image of city brand can‘t be ignored.On the premise of regional culture,taking into account the needs of the times and the actual situation of the city,we have a long-term understanding and Thinking on how to establish an excellent image of the city.In order to match this image with the particularity of the city itself,there are many special aspects in the city brand image,and a systematic,comprehensive and applicable corresponding system should be established.This will play a positive role in demonstrating that most cities in China are still building their own brand image,which is also the innovation of this paper.