Research On Animation IP Creation In TikTok Short Video

With the development and change of The Times,in the category of domestic pop culture industry,what we now call "IP" is no longer a simple literal meaning,its meaning has a new change and extension,and can be understood as a cultural brand suitable for secondary or multiple adaptation and multi-dimensional development.It can be a story,a character,an animation,a novel,or even just a name or symbol,through its own appeal can break the shackles of a single platform,attract traffic on multiple platforms,and distribute again.Since the concept of "IP" became popular in China’s cultural industry in 2014,the phenomenon of "IP fever" has also affected the entire animation industry.This paper tries,from the perspective of TikTok short video platform,to provide ideas for the image design and content development and application of animation IP,and to enrich the theoretical research of short video animation IP design.The author defines the IP concept,investigates the current situation of animation IP,clarifies the practical significance and positive effect of the combination of animation IP and short video;analyzes the external image and internal spirit of animation IP,embed the design expression method adapted to the TikTok distribution mechanism,and discusses the necessity and importance of strengthening commercial pre-thinking in the creative consciousness.Graduation creation TikTok short video "Meng Bulin" animation IP design,try to break the traditional way of animation creation and presentation,through theoretical research and design practice,with TikTok short video platform as the carrier,design "Meng Bulin" animation image,through the content of animation IP display,build a complete IP image,relying on TikTok platform for promotion,realize the design can assign value.