Research On The Expression Of Local Culture In Rural-themed Short Video

In the context of 5G Internet development,short video platforms,mainly Tiktok and AAuto Quicker,have been embedded in Daily life and become an important way of entertainment in People’s Daily life.As an important branch field of short videos,short videos themed on rural areas not only show the changes of contemporary urban and rural civilization,but also show the ideological progress and demand changes of current farmers in their communication.With villagers as the main body and rural life as the content,the media practice enables farmers to obtain the right of self-expression and shortens the cultural and digital divide between urban and rural areas.The process of its media practice is not only the return of farmers’ cultural subject consciousness,but also the positive expression of local culture conforming to the development of Chinese culture.The main research case of this paper is based on the content produced by users of "Tiktok" short video platform.It uses literature research method,case analysis method and content analysis method to conduct quantitative and qualitative analysis on rural themed short videos,summarizes the current situation of rural culture expression in the short videos of rural theme on "Tiktok" platform,and discusses the value and significance of rural culture expression in short videos of rural theme.Then it analyzes the problems existing in the production of short videos of this kind,summarizes the communication strategies of short videos of rural themes,and provides development and optimization strategies for the communication of local culture.In the introduction part of this paper,the domestic research status and related academic research of rural themed short videos on rural cultural expression are sorted out,and the related research methods and theories are elaborated in detail.The first chapter introduces the creation subject of rural short video in detail.Based on the development of rural themed short videos on Tiktok platform,the author retrieved 100 valid accounts on Tiktok platform with the words "township" and "rural" and arranged them according to the number of fans.Secondly,the short video creators are divided into traditional farmers and new farmers.Based on social demography,the author analyzes the age,gender and regional characteristics of the creative group and draws a statistical map.After that,the author summarizes the creative motivation of the creators by combining Maslow’s hierarchy of needs theory,so as to fully grasp the characteristics of the local cultural expression of the short video themed on rural areas.The second chapter of the paper starts from the creation content of rural themed short videos and classifies the content of rural themed short videos combined with typical short video cases,aiming to highlight the important role of the creation content of rural short videos in the expression of local culture.It can be divided into material and cultural expressions such as rural natural features,utensils and food culture,and spiritual and cultural aspects such as documentary life etiquette and custom activities,recreational recreational activities and rural ethics.Finally,the content creation characteristics of rural themed short videos are summarized.The third chapter of the thesis is to analyze the expression strategy of rural theme short video.First,based on the characteristics of the creation subject,starting from the ontology of the rural creation subject,this paper expounds the technical embodiment,scene connection and narrative perspective of the creation subject of the short agriculture-themed video from the perspective of narratiology.Secondly,from the audio-visual perspective,it analyzes the advantages of rural themed short video for the expression of local culture,and analyzes the role of audio-visual language in the narration of rural themed short video.Finally,from the perspective of platform setting,it analyzes the outstanding contributions made by the communication mechanism,application design and fan effect under Tiktok platform to the expression and dissemination of local culture.The fourth chapter analyzes the expression value of local culture in rural themed short videos.Combined with the requirements of national policies and the needs of rural social development,this paper analyzes the value significance of Tiktok short video platform for rural social development from three aspects: social management,economy and culture.The fifth chapter of the thesis is the reflection on the expression of local culture in the short video of rural theme.By observing the development predicament of rural culture in rural themed short videos,it concludes that the creation of rural themed short videos presents such problems as mere form of content communication,impure creation motivation,homogeneity of creation content,and puts forward specific and reasonable opinions from three perspectives of personal literacy training,platform technology guidance and policy management system.The last part is the final summary of the research of this subject.