| With the rapid development of the Internet industry,short video,as an important product in the Internet era,meets people’s needs in social networking,entertainment,topic sharing and expression,has won the love of young groups,and has gradually formed a subculture focusing on entertainment and self-expression on the Internet.However,in the process of rapid development,subculture is over entertainment,lack of supervision and guidance,the theme is difficult to integrate into it,and its product content lacks correct values,which even affects the practice of socialist core values to a certain extent.The dissemination of the theme content in the subculture circle should fully understand the consumption needs of the subculture audience,combined with the local theme theme,pay attention to the daily treatment of the theme and role image in the content,and the character of the role should be close to the psychological needs of the contemporary young audience to create a rich,full and life-oriented role image.In the narrative,we should change from the previous serious and rigid discourse style to humor and humor.In the audio-visual language,we should also pay more attention to the integration of the aesthetic orientation and language habits of the network groups,so as to finally achieve the purpose of disseminating the theme and carrying forward the socialist values through subculture. |
