Research On The Communication Of Huangmei Opera Based On Short Video Platform

Culture is the soul of a country and a nation.General secretary Xi Jinping stressed: "Chinese excellent traditional culture is the outstanding advantage of the Chinese nation,and is the foundation for us to gain a foothold in the world culture." Huangmei Opera,as the first batch of Chinese excellent traditional culture listed in the national intangible cultural heritage list,has been spread in the short video platform.But at the same time,there are still some problems in the short video platform of Huangmei Opera,which can not meet the growing demand for literature and art.At present,there are few researches on the short video platform of Huangmei Opera in academic circles.Therefore,taking Xi Jinping’s important exposition on propaganda and ideological work as the theoretical guidance,this paper analyzes the advantages and problems of the spread of Huangmei Opera by using case analysis,interview and literature analysis,and puts forward countermeasures,which has strong theoretical value and practical significance.This paper is divided into four partsThe first part analyzes the advantages of short video communication of Huangmei Opera from five aspects: reducing the threshold of participation,broadening the communication channels,expanding the potential market,attracting young audiences,and interpreting the traditional Huangmei Opera.The second part analyzes the main problems of short video platform Huangmei Opera communication,such as infringement,lack of innovative theme,rough content,difficult to show connotation,unable to three-dimensional presentation and so on.The third part analyzes the reasons for the problems of Huangmei Opera from three aspects: the weak legal awareness of users of short video platform,the lack of talents of Huangmei Opera,and the limitation of communication mechanism.In the last part,this paper puts forward the countermeasures from three aspects: strengthening the cultivation of social morality and the construction of law consciousness,strengthening the relevant policy support and the improvement of the subject quality,and promoting the platform technology optimization and the implementation of operation strategy.This paper aims to study the spread of Huangmei Opera on short video platform by using the short video tiktok platform as the research medium,aiming at expanding the theoretical research on the spread of the Huangmei Opera on the short video platform,and contributing to the promotion and development of Huangmei opera culture and the promotion of the influence of traditional culture in cyberspace.