Research On The Branding Path Of Characteristic Agricultural Products From The Perspective Of Financial Media

In recent years,with the structural reform of China’s supply side,efforts have been made to improve product quality and service quality,and the development of brand agriculture is the foundation of agricultural enterprises and the only way for China’s modern agricultural progress From the perspective of regional agricultural products brand building,it is very important to create characteristic agricultural products brand It is an important measure to develop regional superior and characteristic agricultural resources to promote regional agricultural branding,expand the market of agricultural products,realize the efficiency of regional agriculture and develop regional economy Implementing effective brand building strategy can improve the market competitiveness of enterprises,enhance the communication power of characteristic agricultural products brands and increase the economic benefits of enterprises.With the development of the new era,the arrival of the era of media integration has brought more opportunities for the brand building of characteristic agricultural products.Media integration can also be said to be "all-media".It is a new type of media that fully combines traditional media and new media by using media carriers.It is a new type of media that "resources are accommodating,content is integrating,publicity is integrating and interests are integrating".Through the influence of media,expanding the sales channels and scope of Chengcun Town,enhancing the brand communication power of local characteristic agricultural products,making Chengcun Town’s characteristic agricultural products bigger and stronger is conducive to rapidly enhancing the brand influence of enterprises.This research area is mainly locked in Yangxi chengcun town,and its characteristic agricultural products brand building situation and specific problems are analyzed in detail.It puts forward reference suggestions and opinions on the brand building of characteristic agricultural products in Yangxi chengcun town,and provides certain reference for other enterprises in this area to implement brand building,so as to help the economic development of this area accelerate the realization of people’s income and wealth,and boost the rural revitalization strategy.