Research On Brand Image Design Of Agricultural Products With Geographical Indications In Southwest China

Paper with "under the age of the Internet in the southwest agricultural development" as the background,to "the importance of agricultural products brand in contemporary society" as the fundamental point of thinking,through on-the-spot investigation and study analysis of the geographical indication produce an yue lemon and brand positioning,with an yue lemon brand in the "twist" brand image design as an example,based on the premise of positioning analysis,visual image with the brand,the brand of visual way as the breakthrough point,from the aspect of image design and marketing promotion by the point and face to lemon branding strategy and method of design research,This paper explores a new direction and path for the brand image design and promotion of agricultural products in southwest China.This paper holds that agricultural products have always been the products we rely on for survival.China is a big agricultural country,and the southwest region is an important region for the production of agricultural products in China.With the increasing improvement of China's economy and people's living standards,people cannot be satisfied with the current consumption status.With the rise of Internet platforms,people's consumption concepts and consumption habits are undergoing tremendous changes.At the same time,with the continuous growth of agricultural production,the situation of oversupply of agricultural products is constantly emerging.In this context,agricultural product brands need to change their brand image timely according to the market demand to adapt to the constantly developing social demand and market demand.When designing the brand image of agricultural product enterprises,they need to make changes and innovations in the way traditional agricultural product brands present to the public according to their own development status,market demand orientation and Internet thinking,so as to win the favor ofconsumers and occupy the market opportunity.Full text was closely related to the idea of "brand",first through the present situation of research of agricultural products brand development in southwest China,and the analysis of an yue lemon brand development present situation and problems,research similar situation after the success of brand,through the way of questionnaire investigation and research,from the target consumers,consumer culture,products,price positioning,for image design and marketing promotion of the early stage of the foundation.Then,it starts from the brand of "lemonade",and designs the dominant and recessive factors of image design,so as to promote the possibility of agricultural product branding.In general,this paper hopes to provide a meaningful reference for the development of agricultural product brands in southwest China from a specific case study of visual image design.