Brand Image Design Of Agricultural Products In Weiyuan County

With the Chinese government’s emphasis on "agriculture,rural areas and farmers",agricultural products must pay more attention to the development and research of their brand image if they want to survive and develop in the fierce competition in the market.Taking the agricultural products of Weiyuan County as an example,this subject starts from the main body of its brand construction,namely,rural farms,farmers,governments,and consumers.It sorts out the agricultural resources of Weiyuan County in detail,and analyzes the status and current existence of the brand image design of agricultural products.The problem.It is pointed out that the current agricultural product brand in Weiyuan County has insufficient understanding of brand image in terms of image design,weak brand recognition caused by the lack of integration of original regional culture,and lack of systematic planning,which affects market competitiveness.Based on the analysis and reference of related brands of similar agricultural products at home and abroad,suggestions and suggestions for improving the brand image of agricultural products in Weiyuan County are put forward.The representative agricultural products of Weiyuan County were selected for the redesign of the brand image of the products,and their unique agricultural resource characteristics,special health value,and regional culture were integrated into the design to create a visual language unique to Weiyuan agricultural products.This will improve the market competitive advantage of Weiyuan agricultural products,and provide theoretical basis and reference for the design and research of Weiyuan County’s characteristic agricultural product brands.