Research On The Brand Image Design Of Jilin Specialty Agricultural Products Under The New Media Environment

With the gradual deepening of reform and opening up,China's economic construction has also been greatly improved,and social and economic progress has made consumers' brand awareness have also been enhanced to a certain extent.At the same time,this has also led to the social transformation of the agricultural product market towards branding.Consumers are gradually changing from pursuing affordable products to pursuing high-quality,high-standard branded agricultural products.In recent years,consumers have had endless desires and pursuits for high quality of life,but the development of branded agricultural products has not kept pace with the growing material requirements of consumers.The design of brand image is further separated from the development and progress of the times.This has prompted We need to make more in-depth improvements to the agricultural product market.Under the influence of economic globalization,the market demand for branded agricultural products with regional characteristics has gradually expanded and the market competition between regions has increased.For a long time,although the regionalized and specialized production of characteristic organic agricultural products in Jilin Province has been roughly formed,the overall brand promotion status still needs to be improved.The limited brand promotion channels for specialty agricultural products in Jilin Province and the old-fashioned brand image have seriously hampered the development of the characteristic agricultural product market in Jilin Province,which is in sharp contrast to Jilin Province ' s unique geographical and climatic conditions.The brand image design of an enterprise is a display of a corporate culture,connotation,and business philosophy.It is an important support and guarantee for an enterprise's external propaganda.The packaging and color of the product is in line with the customer's aesthetic,and often determines the overall consumer expectations for the product.Therefore,we should devote enough energy to perfect the brand image as much as possible.This article takes the Jilin specialty agricultural product brand image design and the new media communication medium as the research object,investigatesthe current agricultural product types and high-quality brands in our province's agricultural products market,combines the basic theories,individual characteristics and dissemination principles of new media,with its market attention and practicality.Sex is the breakthrough point,comparing the modern high-quality agricultural product brand image with the traditional agricultural product brand image,analyzing the problems existing in our province's current agricultural product brand image design,and proposing personal suggestions or opinions on handling this series of issues.The article describes the elements and principles that need to be followed in the new media environment for brand design of agricultural products,based on the theoretical knowledge of the characteristics,nature,methods,etc.of the new media,examples of which are commonly used through new media,and combines domestic and international excellence.The case of brand promotion has given certain guidance and exploration to the brand image design of specialty agricultural products in Jilin New Media.