Research On The Brand Image Building And Packaging Creative Design Of Ecological Agricultural Products In BanShan Town

With the development of society,economic growth and the improvement of people's quality of life,ecological agriculture,as the trend of modern agriculture,develops rapidly,and the market demand for ecological agricultural products becomes more and more obvious.However,how to make the healthy and orderly development of ecological agricultural products is an urgent problem facing many ecological agricultural products enterprises.In addition to improving the quality policy and system of ecological agricultural products,there is no doubt that brand image building and packaging design is one of the effective ways to solve this problem.The shaping of brand image and packaging design can not only display and continue the cultural connotation of ecological agricultural products enterprises,but also promote and promote ecological agricultural products.Therefore,the actual project "mid-mountain town" ecological agricultural products brand image building and packaging design as a research and design practice.This paper is mainly discussed as follows: chapter one is the introduction,elaborates the research background,significance and value of the topic selection,analyzes the research status at home and abroad,and indicates the methods used in the author's research.The second chapter is the definition of the concept of ecological agricultural products and the analysis of excellent brand image building and packaging design cases at home and abroad.It draws experience from successful cases and provides persistent practical basis for subsequent design.The third chapter,through investigation and in-depth understanding of the enterprise culture and design status quo of "mid-mountain town",analyzes the market positioning,consumer group positioning and product positioning of "midmountain town".Chapter four discusses the creation and practice of the ecological agricultural products of "Banshan town" from the two aspects of the conception and practice of the basic system and the conception and practice of the application system.The basic system includes the design of the logo,standard color and auxiliary elements of "Banshan town".The application system designs and practices the ecological agricultural products of "Banshan town" with the concept of green environmental protection and ecology,diversified packaging structure,and situational design expression.Finally,the paper puts forward feasible Suggestions on the shaping of brand image and the future development of packaging design of ecological agricultural products.