Research On The Practice Of New Literary Creation Of Traditional Culture From The Perspective Of Aesthetic Economy

In recent years,the rapid development of China’s economy,the change of population structure and the change of national policy orientation indicate that our social and economic formation has undergone significant changes.After the agricultural economy and the industrial economy,we have now moved towards the aesthetic economy.In the era of aesthetic economy,the combination of utility and aesthetic,product and experience is considered.Aesthetic factors permeate people’s daily life from all aspects.The continuous improvement of material conditions and the transformation of people’s production and life style by digital technology have fostered new aesthetic needs,and in order to meet these aesthetic needs,the practice of new cultural creation of traditional culture is based on the excellent traditional cultural resources of our country,and carries on the production of aesthetic value in the brand-new cultural industry practice.This paper is based on the theoretical vision and practical development of aesthetic economics,taking the practice of new literary creation in Dunhuang culture as a case,and combining with literature research,from the supply-side and demand-side,this paper analyzes and discs the practical path of the new cultural innovation of traditional culture.It is found that the traditional culture itself has more elements of aesthetic symbols,which is the source of cultural material in line with the current cultural consumers’ aesthetic needs.By combining the practice of new literary creation,the traditional culture has been endowed with science and technology,the traditional culture IP has been innovatively constructed,the aesthetic experience space of high aesthetic value has been created,and has been favored by consumers,at the same time,it promotes the appearance of the new aesthetic consumption demand and creates the derivative social value.Based on this,the new cultural industry chain of traditional culture in the era of aesthetic economy will be the full path.At the same time,the practice of new literary creation in Dunhuang also reflects some problems existing in the road of new cultural creation in traditional culture.The historical origin of the traditional cultural symbols is not deep,and stays in a small number of symbols of the extensive use of the stage;.How to adapt some cultural elements such as religious art to the aesthetic purport of contemporary consumers is still a problem to be solved.To sum up,in the era of aesthetic economy,it is more appropriate to explore the traditional culture aesthetically and industrialize it through the practice of new literary creation.From the practice of new cultural creation in traditional culture,we can foresee the new trend of cultural creation in the future--to help more excellent Chinese symbols "go out" in the mutual empowerment of traditional culture and science and technology,explore the path of back-feeding culture,and make an extraordinary impact.