Research On Design Of Cultural Creative Products Of Sanxingdui Museum

Sanxingdui Site in Guanghan,Sichuan Province has a long history of more than3,200 years.With the continuous excavation of the site,a large number of exquisite bronze,gold,jade and stone ware and pottery have been unearthed.Some cultural relics are rough and bold in shape,with ferocious beauty,while others are exquisite and detailed in decoration,with significant beauty and full of mysterious power.They are the treasures of ancient Chinese art,the crystallization of the wisdom of the ancestors,and reflect the cultural connotation of the ancient Shu region.In recent years,with the progress of society and the improvement of economy,the development of cultural and creative products industry is growing.Sanxingdui Museum’s rich collections provide an inexhaustible source for the design of its cultural and creative products.By refining the visual features of Sanxingdui cultural relics and applying them into cultural and creative products through ingenious design techniques,it is not only conducive to carrying forward and inheriting Sanxingdui culture,but also enrichedthe language of designing cultural and creative products of the museum,injecting new vitality into the design and development of its cultural and creative products.Therefore,this paper conducts an in-depth study on the design of cultural and creative products of Sanxingdui Museum,which has research significance and theoretical value.This project is divided into five chapters.The first chapter expounds the basic research background of Sanxingdui Museum and its cultural and creative products,and analyzes the research purpose and significance of the project.The second chapter makes a normative analysis of the cases of cultural and creative products of famous museums at home and abroad,and summarizes the characteristics of their cultural and creative products.The third chapter is a brief overview of Sanxingdui Museum,focusing on the unique cultural relics modeling characteristics of the treasures of the museum,and in-depth analysis of Sanxingdui cultural phenomena.By comparing the cultural and creative products of Sanxingdui Museum with those of other museums,this paper further analyzes the problems faced by the cultural and creative products of museums,and puts forward the countermeasures for immediate changes to the existing problems.The fourth chapter studies the design of cultural and creative products of Sanxingdui Museum,summarizes three targeted and forward-looking design principles and three design methods,expands the development forms of cultural and creative products,and summarizes the design strategies of interactivity,digitalization and branding,providing theoretical support and practical reference for the development of cultural and creative products of Sanxingdui Museum.The fifth chapter analyzes and summarizes the survey results and questionnaires of consumers of cultural and creative products in museums,and carries out design positioning and design conception according to the conclusions of the questionnaire.Based on the visual symbols of cultural relics of Sanxingdui Museum,cultural and creative products are designed and practiced to bring museum cultural and creative products in line with modern aesthetics.Based on the above analysis of the design of cultural and creative products of Sanxingdui Museum,this study proposes that Sanxingdui Museum should actively use digital technology in the innovative design of cultural and creative products,so as to bring refreshing product experience to people and provide a favorable reference for the design of cultural and creative products of other museums.