Cultural And Creative Product Design Based On The Artistic Elements Of Sanxingdui Bronzes

With the increasing protection of historical relics by the state,the Sanxingdui site in Guanghan,Sichuan has been selected as a national demonstration area for protection and utilization of cultural relics,and the Guanghan Municipal Government has also strengthened the development of Sanxingdui cultural and creative products.Sanxingdui bronzes are an indispensable part of Sanxingdui culture.Its rich cultural relics and unique plastic arts make Sanxingdui bronzes an important design element in the design and development of Sanxingdui cultural and creative products.In recent years,the Sanxingdui site has attracted the attention of the public during the continuous progress of the "Archaeological China" project,and people have also become interested in Sanxingdui cultural and creative products.Unreasonable price positioning and other issues.This article uses Sanxingdui bronze ware as the artistic element to design cultural and creative products,and tries to solve this problem,which has certain practical significance.This subject takes Sanxingdui bronze ware as the research object of cultural and creative design.First,it analyzes the cases of Sanxingdui culture,cultural and creative industry,and excellent cultural and creative products at home and abroad,and proposes the method of subject research.Secondly,analyze the background,characteristics and value of Sanxingdui bronzes,summarize the similarities and differences between Sanxingdui bronzes and bronzes unearthed in the Central Plains,analyze and summarize the artistic elements of Sanxingdui bronzes,and provide inspiration for the design of cultural and creative products.Then,analyze the current situation of Sanxingdui cultural and creative products and user needs,and combine relevant design theories,put forward the characteristics,principles and directions of the design of Sanxingdui bronze cultural and creative products,and extract the artistic elements of Sanxingdui bronzes.Finally,through design research,in-depth understanding of customer needs,design positioning,and cultural and creative product design based on cultural elements,lifestyle,and regional environment,and then enrich this cultural and creative product design through in-depth design and derivative design.From the four aspects of cultural value,use value,aesthetic value and social value,combined with the design mode of cultural and creative products,the factors that affect the design value are extracted,so as to construct a design value evaluation system of cultural and creative products to evaluate the design value.It is hoped that this research on the design of cultural and creative products with Sanxingdui bronzes as artistic elements can provide theoretical basis and practical reference for the design and development of Sanxingdui cultural and creative products,promote the development of Sanxingdui’s cultural and creative industries,and enhance the social value,cultural value and economic value of Sanxingdui bronzes value.